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Full-time MBA

Strategy

Om kurset

Emner
Økonomi Strategi Management

Kursets indhold

You have just been appointed CEO of a company losing ground to a faster, cheaper rival. Your board wants a plan by Monday. Where do you start? What do you protect? What do you change? And how do you know if you're right?
 

This course in strategic management provides the foundational knowledge and analytical frameworks to address questions like these, and to understand why firms consistently outperform or underperform others.
 

The course covers both the external and internal dimensions of strategy: why industries differ in their average profitability, how firms establish a competitive position relative to rivals, how resources and activities can be configured to create and capture value, and how competitive advantage can be sustained.

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Det lærer du

To receive the grade 12, the students need to be able to

  • Demonstrate knowledge and understanding of frameworks, concepts, and theories of strategy formulation and implementation from the course.
  • Explain what constitutes a coherent strategy and articulate, using relevant frameworks, concepts, and theories, why and how strategic choices are fundamental determinants of sustained differences in firm performance.
  • Apply frameworks, concepts, and theories from the course to real-world situations, constructing and defending evidence-based and contextually appropriate strategic recommendations.
  • Analyze and evaluate interdependencies and trade-offs among external and internal drivers, i.e., firm's external environment and competitive position, and resources and capabilities, and how they interact to shape value creation, value capture, and firm performance.
  • Assess the sustainability of a firm's competitive advantage by applying relevant frameworks and theories to identify the conditions under which advantages can be defended, replicated, or eroded over time.

Fakta

Niveau
Executive master
Type
Obligatorisk kursus
ECTS
4
Undervisningsperiode
Forår – semester
Status
Ledige pladser
Sprog
Engelsk
Undervisningsform
På campus