HA almen erhvervsøkonomi
Strategic Management
Om faget
Det lærer du
The student shall master the main strategic models at both a theoretical and an applied level. The student shall be able to apply strategy to cases from real life and to functional areas of the business as well as to the stakeholders. Furthermore, the students should through the course have gained knowledge about: • How to build resource strengths and organizational capabilities • Striving for Operating Excellence • Corporate Culture and Leadership • How to use strategic tools especially in relation to service production After completion of the course students should be able to:
- understand strategy and the managerial process of crafting and executing strategy
- evaluate a company’s external environment, resources and competitiveness
- tailor strategies for competing in foreign markets
- tailor strategies to fit specific industry and company situations
- understand the role strategies to ethics, and social responsibility
- Understand Customer Centricity