Minor in In­ter­na­tion­al Busi­ness Strategy

Fagets indhold

Purpose

In today's business landscape, many companies encounter global competition right from the start. 

Firms confront substantial obstacles to compete in the global arena due to the swift progress of technology, unpredictable geopolitical factors, and the complexities associated with climate change. Analyzing the business environment and offering effective solutions for how enterprises can emerge successfully in such circumstances constitutes the fundamental query within the realm of International Business Strategy (IBS). 

Additionally, international business often unveils ethical and moral dilemmas, a vulnerability exemplified by corporate scandals involving entities like OW Bunker and Danske Bank. This underscores the necessity of a business education that empowers students to confront these ethical challenges while safeguarding the interests of all stakeholders.

The International Business Strategy Minor is designed to provide students with transformative skills essential for enabling organizations to establish competitive advantages and attain market leadership in their global business pursuits. 

The curriculum encompasses contemporary tools and models pertinent to the strategic management of international business. It addresses critical aspects like internationalization and market entry strategies, including avenues like mergers and acquisitions. 

The program places special emphasis on how technological advancements, such as artificial intelligence and digital platforms, bolster firms operating in this arena. 

The curriculum is tailored to equip students with the readiness to confront significant societal challenges, particularly those associated with environmental sustainability (green challenges) and digital transformation. 

The minor's content draws extensively from the latest research findings. Graduates of this program will possess competencies applicable to diverse organizational contexts, ranging from emerging startups to larger public firms.

Content

IBS combines three courses aimed at providing essential skills in strategic thinking to assist companies navigating the challenges of global competition. 

At the heart of this minor is International Business Strategy, a signature course that unveils an up-to-date research-grounded framework for crafting, implementing, and executing strategies, underscored by case-based instruction. 

Furthermore, recognizing the profound impact of technologies like digital platforms and AI on operations and market dominance, the Global Strategy and Technology course delves into how technology bolsters international competitiveness. 

Lastly, the course on Leadership and Governance in Multinational Enterprises examines how adept leadership and governance structures enhance strategy by facilitating high-quality decision-making and make room for ethical considerations.