Minor in In­ter­na­tion­al Busi­ness Com­mu­nic­a­tion

Course content

Purpose

The minor in International Business Communication provides a two-semester course package which covers selected aspects of how international business organisations communicate, how they generate knowledge about international consumers, how they communicate with markets and consumers and how they manage cross-cultural business environments. 

The Minor invites students from multiple disciplines and its four courses are designed as a package to build a bridge between the organization, its communication, markets and consumers in international business.

Content and Approach

The minor consists of four courses that address key interlinked aspects of communication in international organisations and establishing and maintaining B2B or B2C relationships across international markets. 

The courses are designed for students who wish to supplement their academic profile with insights across communication, markets and consumers in international business and designed also to be accessible to all graduate students irrespective of their specific academic area. 

The content is intended to provide both methods, theories and useful tools that contribute to effective communication and relationship management in international business environments.

The courses rely extensively on a case-based approach in order to bring together theory with the complexities and dilemmas involved in practical solutions. The key pedagogical ambition is to generate collaborative learning in safe and inclusive learning environments. The courses are designed on the core value that they should be conducive to dialogue and invite curiosity, critical thinking and innovative solutions.