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BSc in Business Administration and Service Management

Entrepreneur­ship & Ser­vice In­nov­a­tion, 2nd Year Pro­ject

Om faget

Emner
Iværksætteri Serviceledelse Innovation

Fagets indhold

Entrepreneurship involves starting and managing new ventures and is essential to our economy and society. Simple as it may sound, entrepreneurial journeys are fragile, as entrepreneurs face numerous challenges when trying to create new markets for their products and services during technological, managerial and demographic transitions. To succeed, entrepreneurs must build effective organizations that are capable of meeting customers’ needs and of anticipating and responding to emergent demands. The course provides students with conceptual frameworks and practical knowledge to reflect critically on conditions for entrepreneurial success with specific emphasis on the leadership dimension of service innovation. The course combines theoretical knowledge and case studies that can be used as inspiration and provide tools to be applied in developing entrepreneurial business plans. The course will end with the 2nd year project, where students are expected to develop and present entrepreneurial plans around ideas for service development and provide arguments for their business relevance.

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Det lærer du

To achieve the grade 12, the student should meet the following learning objectives with no or only minor mistakes or errors:

  • understand and explain key concepts of entrepreneurship.
  • relate and apply relevant perspectives, theories, and concepts of entrepreneurship and innovation to service contexts.
  • identify and critically reflect upon your own approach to entrepreneurship and innovation in service contexts.
  • identify a suitable case for your 2nd year project and draw upon relevant theories to analyze the case.

Fakta

Niveau
Bachelor
Type
Obligatorisk fag
ECTS
7,5
Fagkode
BSEMO2574U
Undervisningsperiode
Forår – 4. quarter
Studieår
2026/2027
Status
Ledige pladser
Sprog
Engelsk
Undervisningsform
På campus
Eksamen
  • Skriftlig opgave og mundtlig eksamen på campus
    Gruppeeksamen, sommer
Bedømmelse
  • 7-trins skala