Kursets indhold
The increasing integration of digital technologies into the key functions of businesses is leading to a paradigm shift. The diffusion of digital technologies – such as Artificial Intelligence, the Internet of Things, digital platforms, and blockchain – is not anymore simply about providing efficiency gains to traditional business processes, but has the potential of opening up for the creation of new services, new business models, and entire new industries.
This course focuses on the phenomenon of digitalization to demonstrate how managers can draw on the novel ways in which digitalization is transforming business. Students will be provided with the tools to understand the transformative nature of the digitalization phenomenon, and will draw on the analysis of practical cases to formulate successful strategies enabled by digitalization.
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