Di­git­al Busi­ness Ana­lys­is

Fagets indhold

What creates and captures values in organizations was long determined by firms’ ability to integrate links between personnel, location, assets, and activities -- often under one roof. Digital technology unbundles flows of material and flows of information, thus reconfiguring how firms organize people, things, processes and partners. As a consequence, the firm as the central unit of analysis for understanding economic activity is undergoing fundamental changes.

To engage with these issues, this course examines the impact of digital technology on the economics of value creation and value capture in modern organizations. The course applies a resource-based view for a firm-level analysis of how digital technology shapes resource use, access, and availability. Using Stabell & Fjeldstad’s (1998) value configurations framework, the course evaluates the changes to cost structures and revenue drivers in four broad classes of established business models i.e., manufacturers, service providers, network operators, and resource developers.

The course will equip students with a deep understanding of the consequences of digital technology use in organizations combined with hands-on analytical skills to quantitatively describe the changes in established business models.