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MSc in Business Administration and Data Science

Big Data Ana­lyt­ics

About the course

What you will learn

  • Characterize the phenomena of big data analytics and predictive modelling and apply relevant concepts, methods, and tools for analysing big data in real-world organizational/societal contexts.
  • Understand the linkages between business intelligence/analytics and the potential costs and benefits for organisations and relevant stakeholders.
  • Formulate a compelling and realistic use case for the applicability of various analytical techniques, evaluation methods, and algorithms on big/organizational/social/open datasets to improve decision-making and resource allocation.
  • Concisely present and evaluate the findings of a big data analytics project in terms of stated project goals and reflect on the project solution's potential impact on organisations and relevant stakeholders.
  • Create and accurately interpret relevant and useful data visualizations for predictive modelling contexts.
  • Display nuanced, critical awareness of the impact of data science project pipeline choices and employ writing skills appropriate for academic standards in the written report.