Institut for Afsætningsøkonomi

trimarktg

Institut for Afsætningsøkonomi

Torsten
Ringberg
Professor
,
PhD


Kontor: SOL/C3.28
Tel:
+4538152241
E-mail: tri.marktg@cbs.dk
Præsentation

Professor Ringberg har taget sin MBA, M.A. (psykologisk antropologi) og ph.d. i marketing på amerikanske universiteter. Han publicerer artikler i topklasse internationale akademiske forretningstidsskrifter, såsom Journal of Marketing, Journal of Consumer Research, Journal of Management Studies, Annals of Tourism Research, Research in the Sociology of Organisations. Han laver regelmæssigt reviews for en række førende tidsskrifter og holder foredrag på internationale konferencer om forbrugeradfærd såsom Association of Consumer Research (ACR) og American Marketing Association (AMA).

Han underviser i master- og ph.d.-kurser samt kurser i CBS Executive- og CBS Summer-programmer og har vundet adskillige undervisningspriser i USA og Danmark. Ringberg arbejder også for førende amerikanske og europæiske organisationer. Han specialiserer sig i, hvordan legemliggjort kognition (sanserne) og dybtliggende neurale netværk (mentale modeller) påvirker forbrugernes og ledernes underbevidste motiver og konceptualiseringer i alle aspekter af markedet. Et eksempel er, hvordan ledernes særlige tankegang påvirker den strategiske brug af ny teknologi og Big Data. Et andet eksempel er, hvordan nye tankesæt over for nye teknologier kan føre til meget forskellige innovative resultater. Han arbejder med ledelses-, turisme- og forbrugerforskning. Han har vundet Best in Practice Awards fra American Marketing Association/Milwaukee (AMA), baseret på hans rådgivningstilgange og deres strategiske implikationer for brands. Hans forskning er bl.a. offentliggjort i medier som U.S.News & World Report, CBCNews, Videnskab.dk.

Ringberg er medlem af det danske konkurrenceråd og tidligere medlem af CBS Academic Council. Han leder lederpanelet på Finlands Akademi ved evaluering af finansieringsansøgninger samt ansvarlig for Torben og Alice Frimodt Founden, der støtter projekter inden for videnskab, miljø-NGO'er og humanitære spørgsmål. I sine præakademiske år medvirkede Ringberg til opstart af en række virksomheder og blev senere headhuntet af Egon Zehnder Int. til at arbejde for et schweizisk selskab som marketingchef. Han var også involveret i projekter for bevarelse af regnskoven og arbejdede for internationale NGO'er såvel som for Nepenthes (nu www.forestsoftheworld.org), hvor han co-initierede finansieringen til og etableringen af ​​Tortuguero National Park i Costa Rica.

UDDANNELSE

2001  PhD i Marketing, Pennsylvania State University, University Park, Pennsylvania, USA

1996  Advanced MBA i International Marketing, Chaminade University, Hawaii

1995  MA in Psychological Anthropology, University of Hawaii, Hawaii

1990  MBA, Chaminade University, Hawaii.

Primære forskningsområder

PRIMARY RESEARCH

  • Consumer embodied cognition
  • Strategic positioning
  • Consumers and managers’ subconscious processing and mindsets
  • Socio-cultural investigations of consumer identity creation and interpretive communities
  • Strategic simulation games
  • Strategic handling of Big Data, platforms, and co-creation
Administrative opgaver
  • 2016-present Member of Danish Competition Council
  • 2001-present  Consultant for Danish and international companies. Focusing on identifying managers’ strategic mindsets and how these influence the successful application of new technology and Big data. Translating consumers' subconscious and emotional preferences into strategic positioning and implications for brands. Expert witness in brand related court cases.
  • 2001-1997    Associate at OlsonZaltman Inc. an international, cutting-edge consulting company applying sophisticated ZMET insights to consumer research.
  • 1989-1987    Marketing Manager at Travelline, Swiss firm establishing world-wide co-ownership of luxury sailboats
  • 1987-1983    Co-owner and co-initiator of Columbie Boats I/S (manufacturing, selling and chartering of 45" sailing yachts).

 

Link til denne hjemmeside
www.cbs.dk/staff/trimarktg
Vejledning
COMMITTEES AND ADMINISTRATIVE TASKS
2019                  PhD School Committee
2015                  Graduate House Committee
2010-ongoing     Evaluator of academic positions at all levels
2010-ongoing     PhD Coordinator Department of Marketing. Member of School of Economics and
                         Management PhD Board.
2009-ongoing     Supervision (5 months duration) of individual Master theses projects
2010-2015         Programme Coordinator of the MSc Brand and Communications Management   
                          (BCM/MCM) graduate student 2-year cohort line (approx. 120 students per year intake)
 
PhD COMMITTEES AND SUCCESSFUL DEFENSES
2019-present    Leticia V. Sebastiao (secondary advisor)
2017-present    Serena Wider (primary advisor)
2013-present    Katrine Kunst (secondary advisor, Department of IT Management, CBS)
2014-2019        Seidi Suurmet (primary advisor)
2013-2018        Dalia Bagdziunaite (secondary advisor)
2012-2016        Pernille Ryden (PhD primary advisor)
2003-2008        PhD Committee for six PhD candidates at University of Wisconsin, Milwaukee.  

 

Andre undervisningsaktiviteter
TEACHING AWARDS
2018      Teaching Award (CBS)
2017      Teaching Award (CBS)
2008      Gold Star Teaching Award, Sheldon B. Lubar School of Business University of Wisconsin, Milwaukee.
2007      Finalist for the University of Wisconsin, Milwaukee-wide campus teaching award.
2007      Business Advisory Council Teaching Award, Sheldon B. Lubar School of Business, University of Wisconsin-Milwaukee.
2007      Hormel Meritorious Teaching Award, Marketing Management Association, U.S. National Competition.
2000-01   Received Fred Brand, Jr. Award, Graduate School Teaching, Smeal College of Business Administration, Penn State University, Pennsylvania.
 
TEACHING EXPERIENCE
2015-present   Teaching PhD course, CBS
2009-present   Teaching Cand. Merc. Courses, CBS 
2014-present   Teaching Sommerskole course,CBS
2017–present   Teaching  MBD course, CBS
2016-2018       Teaching MBA course Leuphana University, Lüneburg 
2014-present   Teaching  EMBA course, CBS
2014-2018       Teaching  MBA courses, CBS
2010-2018       Advisor for EMBA/MBA students on their final strategy project (2 years project duration)
2001-2009        Teaching  MBA courses, University of Wisconsin, Madison & Milwaukee
2005                Teaching MBA course, Owen Graduate School of Management, Vanderbilt University
1998-2001       Teaching undergraduate courses, Penn State University, USA. Undergraduate courses.
Udvalgte publikationer

SELECTED PUBLICATIONS (4/4*)

  • Ostinelli, Max, David Luna, Torsten Ringberg and Seidi Suurmets (2020) “Assimilative Versus Complementary Effects of Embodied Verticality: Neural and Behavioral Evidence presented at the Special Session:  Movement through Products and Consumer Behavior,  ACR Advances in Consumer Research, Virtual Conference, ACR 51st Annual Conference  eds. Jen Argo, Hope Schau & Tina M-. Lowrey, Paris, France: Association for Consumer ResearchKock, Florian & Torsten Ringberg (2019) Embodied Cognition Effects on Tourist Behavior, Annals of Tourism Research, Vol. 78, 9.
  • Xiaojing Yang; Torsten Ringberg, Huifang Mao, Laura Peracchio (2011) "The Construal (in)compatibility Effect: The Moderating Role of a Creative Mindset,"  Journal of Consumer Research
  • Luna, David, Torsten Ringberg, and Laura Peracchio (2008), "One Individual, Two Identities: Frame Switching Among Biculturals," Journal of Consumer Research Vol. 35, No 2, p. 279-293.
  • Ringberg, Torsten and Markus Reihlen, (2008). "Toward a Socio-Cognitive Approach to Knowledge Transfer," in Journal of Management Studies Vol. 45 No 5, p. 912-935.
  • Ringberg, Torsten, Gaby Odekerken-Schröder and Glenn L. Christensen, (2007) "A cultural models approach to segmenting consumer recovery expectations." Journal of Marketing, Vol.71 (July), p. 194-214.
  • Reihlen, Markus and Torsten Ringberg, (2006) "Computer-mediated knowledge systems in consultancy firms: do they work?" Professional Service Firms; Royston Greenwood and Toy Sudderby (eds.), Research in Sociology of Organizations. Vol. 24, p. 307-336. (annual volume/periodical).
  • Massimiliano Ostinelli; David Luna; Torsten Ringberg  (2014)  When up Brings you Down: The Effects of Imagined Vertical Movements on Motivation, Performance, and Consumer Behavior. Journal of Consumer Psychology, Vol. 24, No. 2, , p. 271-283.
Publikationer sorteret efter:
2021
C. Anthony Di Benedetto; Adam Lindgreen; Torsten Ringberg / How to Guide Your Ph.D. Students
I: Industrial Marketing Management, Vol. 93, 2021, 10 s., s. A4-A13
Leder
Ad de Jong; Ko De Ruyter; Debbie Isobel Keeling; Alexandra Polyakova; Torsten Ringberg / Key Trends in Business-to-Business Services Marketing Strategies : Developing a Practice-based Research Agenda.
I: Industrial Marketing Management, Vol. 93, 2.2021, s. 1-9
Tidsskriftartikel > peer review
2020
Massimiliano Ostinelli; David Luna; Torsten Ringberg; Seidi Suurmets / Assimilative Versus Complementary Effects of Embodied Verticality : Neural and Behavioral Evidence.
Paper presented at 2020 ACR Virtual Conference, 2020
Paper > peer review
Per Østergaard Jacobsen; Torsten Ringberg / Big data
I: Markedsføring: Teori og praksis. . red. /Jens Graff. Frederiksberg : Samfundslitteratur 2020, s. 210-225
Bidrag til bog/antologi > peer review
Torsten Ringberg; Per Østergaard Jacobsen; Mikkel Larsen / Bæredygtige Brands
: MediaCom 2020, 20 s.
Rapport > peer review
Torsten Ringberg; Ravi Vatrapu; Kostos Pantazos / Enabling Managerial Decision Making : The Use of Multiple Views in Dashboards.
I: Proceedings of the Eightieth Annual Meeting of the Academy of Management. red. /Guclu Atinc. Briarcliff Manor, NY : Academy of Management 2020, 1 s. (Academy of Management Proceedings)
Konferenceabstrakt i proceedings > peer review
Pernille Rydén; Torsten Ringberg / Markedsføringsstrategier
I: Markedsføring: Teori og praksis. . red. /Jens Graff. Frederiksberg : Samfundslitteratur 2020, s. 250-269
Bidrag til bog/antologi > peer review
2019
Florian Kock; Torsten Ringberg / Embodied Cognition Effects on Tourist Behavior
I: Annals of Tourism Research, Vol. 78, 9.2019
Tidsskriftartikel > peer review
Colette Lelchuk; Marianne Gordon; Torsten Ringberg; David Luna / The Creation of Identity and Brand Meaning : The Automatic Versus Creative Use of Mental Models in Language.
I: Handbook of Research on Identity Theory in Marketing. red. /Americus Reed; Mark Forehand. Cheltenham : Edward Elgar Publishing 2019, s. 270–283 (Research Handbooks in Business and Management)
Bidrag til bog/antologi > peer review
Torsten Ringberg; Markus Reihlen; Pernille Rydén / The Technology-mindset Interactions : Leading to Incremental, Radical or Revolutionary Innovations.
I: Industrial Marketing Management, Vol. 79, 5.2019, s. 102-113
Tidsskriftartikel > peer review
Flere resultater ...(i alt 53 )
Forskningsprojekter
Bibeskæftigelse
  • Member of the Board of Directors; Doolittletranslation Aps
  • Seminar on managers' mindset; Consulting MCI
  • Consultant on cases, mergers, and acquisitions; The Danish Competition Council
  • Teaching Big Data/Managerial Mindset Course; CBS Executive Sommerskole
  • Teaching Big Data/Managerial Mindset & Future Marketing Course; EMBA & MBD, CBS
  • Member of the Board of Directors;Torben & Alice Frimodt Fond                                                         
  • Surveyor, case: Anne Blach vs. Netto; Ronald A/S
  • Conference presentation; Ingeniørforeningen IDA
  • Workshop facilitation; Efficiens
  • Seminar on mental models; Norges Handelshøyskole