Institut for Afsætningsøkonomi

trimarktg

Institut for Afsætningsøkonomi

Torsten
Ringberg
Professor
,
PhD


Kontor: SOL/C3.28
Tel:
+4538152241
E-mail: tri.marktg@cbs.dk
Præsentation

Professor Ringberg har taget sin MBA, M.A. (psykologisk antropologi) og ph.d. i marketing på amerikanske universiteter. Han publicerer artikler i topklasse internationale akademiske forretningstidsskrifter, såsom Journal of Marketing, Journal of Consumer Research, Journal of Management Studies, Annals of Tourism Research, Research in the Sociology of Organisations. Han laver regelmæssigt reviews for en række førende tidsskrifter og holder foredrag på internationale konferencer om forbrugeradfærd såsom Association of Consumer Research (ACR) og American Marketing Association (AMA).

Han underviser i master- og ph.d.-kurser samt kurser i CBS Executive- og CBS Summer-programmer og har vundet adskillige undervisningspriser i USA og Danmark. Ringberg arbejder også for førende amerikanske og europæiske organisationer. Han specialiserer sig i, hvordan legemliggjort kognition (sanserne) og dybtliggende neurale netværk (mentale modeller) påvirker forbrugernes og ledernes underbevidste motiver og konceptualiseringer i alle aspekter af markedet. Et eksempel er, hvordan ledernes særlige tankegang påvirker den strategiske brug af ny teknologi og Big Data. Et andet eksempel er, hvordan nye tankesæt over for nye teknologier kan føre til meget forskellige innovative resultater. Han arbejder med ledelses-, turisme- og forbrugerforskning. Han har vundet Best in Practice Awards fra American Marketing Association/Milwaukee (AMA), baseret på hans rådgivningstilgange og deres strategiske implikationer for brands. Hans forskning er bl.a. offentliggjort i medier som U.S.News & World Report, CBCNews, Videnskab.dk.

Ringberg er medlem af det danske konkurrenceråd og tidligere medlem af CBS Academic Council. Han leder lederpanelet på Finlands Akademi ved evaluering af finansieringsansøgninger samt ansvarlig for Torben og Alice Frimodt Founden, der støtter projekter inden for videnskab, miljø-NGO'er og humanitære spørgsmål. I sine præakademiske år medvirkede Ringberg til opstart af en række virksomheder og blev senere headhuntet af Egon Zehnder Int. til at arbejde for et schweizisk selskab som marketingchef. Han var også involveret i projekter for bevarelse af regnskoven og arbejdede for internationale NGO'er såvel som for Nepenthes (nu www.forestsoftheworld.org), hvor han co-initierede finansieringen til og etableringen af ​​Tortuguero National Park i Costa Rica.

UDDANNELSE

2001  PhD i Marketing, Pennsylvania State University, University Park, Pennsylvania, USA

1996  Advanced MBA i International Marketing, Chaminade University, Hawaii

1995  MA in Psychological Anthropology, University of Hawaii, Hawaii

1990  MBA, Chaminade University, Hawaii.

Primære forskningsområder

PRIMARY RESEARCH

  • Consumer embodied cognition
  • Strategic positioning
  • Consumers and managers’ subconscious processing and mindsets
  • Socio-cultural investigations of consumer identity creation and interpretive communities
  • Strategic simulation games
  • Strategic handling of Big Data, platforms, and co-creation
Administrative opgaver
  • 2016-present Member of Danish Competition Council
  • 2001-present  Consultant for Danish and international companies. Focusing on identifying managers’ strategic mindsets and how these influence the successful application of new technology and Big data. Translating consumers' subconscious and emotional preferences into strategic positioning and implications for brands. Expert witness in brand related court cases.
  • 2001-1997    Associate at OlsonZaltman Inc. an international, cutting-edge consulting company applying sophisticated ZMET insights to consumer research.
  • 1989-1987    Marketing Manager at Travelline, Swiss firm establishing world-wide co-ownership of luxury sailboats
  • 1987-1983    Co-owner and co-initiator of Columbie Boats I/S (manufacturing, selling and chartering of 45" sailing yachts).

 

Link til denne hjemmeside
www.cbs.dk/staff/trimarktg
Vejledning
COMMITTEES AND ADMINISTRATIVE TASKS
2019                  PhD School Committee
2015                  Graduate House Committee
2010-ongoing     Evaluator of academic positions at all levels
2010-ongoing     PhD Coordinator Department of Marketing. Member of School of Economics and
                         Management PhD Board.
2009-ongoing     Supervision (5 months duration) of individual Master theses projects
2010-2015         Programme Coordinator of the MSc Brand and Communications Management   
                          (BCM/MCM) graduate student 2-year cohort line (approx. 120 students per year intake)
 
PhD COMMITTEES AND SUCCESSFUL DEFENSES
2019-present    Leticia V. Sebastiao (secondary advisor)
2017-present    Serena Wider (primary advisor)
2013-present    Katrine Kunst (secondary advisor, Department of IT Management, CBS)
2014-2019        Seidi Suurmet (primary advisor)
2013-2018        Dalia Bagdziunaite (secondary advisor)
2012-2016        Pernille Ryden (PhD primary advisor)
2003-2008        PhD Committee for six PhD candidates at University of Wisconsin, Milwaukee.  

 

Andre undervisningsaktiviteter
TEACHING AWARDS
2018      Teaching Award (CBS)
2017      Teaching Award (CBS)
2008      Gold Star Teaching Award, Sheldon B. Lubar School of Business University of Wisconsin, Milwaukee.
2007      Finalist for the University of Wisconsin, Milwaukee-wide campus teaching award.
2007      Business Advisory Council Teaching Award, Sheldon B. Lubar School of Business, University of Wisconsin-Milwaukee.
2007      Hormel Meritorious Teaching Award, Marketing Management Association, U.S. National Competition.
2000-01   Received Fred Brand, Jr. Award, Graduate School Teaching, Smeal College of Business Administration, Penn State University, Pennsylvania.
 
TEACHING EXPERIENCE
2015-present   Teaching PhD course, CBS
2009-present   Teaching Cand. Merc. Courses, CBS 
2014-present   Teaching Sommerskole course,CBS
2017–present   Teaching  MBD course, CBS
2016-2018       Teaching MBA course Leuphana University, Lüneburg 
2014-present   Teaching  EMBA course, CBS
2014-2018       Teaching  MBA courses, CBS
2010-2018       Advisor for EMBA/MBA students on their final strategy project (2 years project duration)
2001-2009        Teaching  MBA courses, University of Wisconsin, Madison & Milwaukee
2005                Teaching MBA course, Owen Graduate School of Management, Vanderbilt University
1998-2001       Teaching undergraduate courses, Penn State University, USA. Undergraduate courses.
Udvalgte publikationer

SELECTED PUBLICATIONS (AJG 4/4* & FT-50)

  • Katrine Kunst; Torsten Ringberg; Ravi Vatrapu (2022 in press) “Beyond Popularity : A User Perspective on Observable Behaviours in a Digital Platform.” Information Systems Journal
  • Kock, Florian & Torsten Ringberg (2019) Embodied Cognition Effects on Tourist Behavior, Annals of Tourism Research, Vol. 78, 9.(Level 4)
  • Massimiliano Ostinelli; David Luna; Torsten Ringberg  (2014)  When up Brings you Down: The Effects of Imagined Vertical Movements on Motivation, Performance, and Consumer Behavior. Journal of Consumer Psychology, Vol. 24, No. 2, , p. 271-283.(Level 4*)
  • Xiaojing Yang; Torsten Ringberg, Huifang Mao, Laura Peracchio (2011) "The Construal (in)compatibility Effect: The Moderating Role of a Creative Mindset,"  Journal of Consumer Research (Level 4* & FT50)
  • Ringberg, Torsten and Markus Reihlen, (Sept 2008). “Toward a Socio-Cognitive Approach to Knowledge Transfer,” in Journal of Management Studies Vol. 45 No 5, pp. 912-935. (Level 4 & FT50)
  • Luna, David, Torsten Ringberg, and Laura Peracchio (2008), "One Individual, Two Identities: Frame Switching Among Biculturals," Journal of Consumer Research Vol. 35, No 2, p. 279-293. (Level 4*& FT50)
  • Ringberg, Torsten, Gaby Odekerken-Schröder and Glenn L. Christensen, (2007) "A cultural models approach to segmenting consumer recovery expectations." Journal of Marketing, Vol.71 (July), p. 194-214. (Level 4* & FT50)
Publikationer sorteret efter:
2022
Katrine Kunst; Torsten Ringberg; Ravi Vatrapu / Beyond Popularity : A User Perspective on Observable Behaviours in a Digital Platform.
I: Information Systems Journal, Vol. 32, Nr. 3, 5.2022, s. 595-622
Tidsskriftartikel > peer review
2021
Carsten Lund Pedersen (Redaktør) ; Adam Lindgreen (Redaktør) ; Thomas Ritter (Redaktør) ; Torsten Ringberg (Redaktør) / Big Data in Small Business : Data-driven Growth in Small and Medium-sized Enterprises.
Cheltenham : Edward Elgar Publishing 2021, 272 s.
Antologi > peer review
C. Anthony Di Benedetto; Adam Lindgreen; Torsten Ringberg; Audhesh Paswan; Laura Peracchio; David Luna; Peter Naudé; Roderick J. Brodie; John Nicholson; Markus Reihlen; Matthew J. Robson; Ken Peattie; Hans Baumgartner / Guiding Ph.D. Students
I: How to Fast-track Your Academic Career: A Guide for Mid-career Scholars. Cheltenham : Edward Elgar Publishing 2021, s. 150-172 (How To Guides)
Bidrag til bog/antologi > peer review
C. Anthony Di Benedetto; Adam Lindgreen; Torsten Ringberg / Guiding PhD Students
I: Handbook of Teaching and Learning at Business Schools: A Practice-based Approach. . red. /Thyra Uth Thomsen; Adam Lindgreen; Annemette Kjærgaard; Eleri Rosier; Aybars Tuncdogan. Cheltenham : Edward Elgar Publishing 2021, s. 313–331
Bidrag til bog/antologi > peer review
C. Anthony Di Benedetto; Adam Lindgreen; Torsten Ringberg / How to Guide Your Ph.D. Students
I: Industrial Marketing Management, Vol. 93, 2021, 10 s., s. A4-A13
Leder
Carsten Lund Pedersen; Adam Lindgreen; Thomas Ritter; Torsten Ringberg / Introduction to Big Data in Small Business
I: Big Data in Small Business: Data-driven Growth in Small and Medium-sized Enterprises. . red. /Carsten Lund Pedersen; Adam Lindgreen; Thomas Ritter; Torsten Ringberg. Cheltenham : Edward Elgar Publishing 2021, s. 1-9
Bidrag til bog/antologi > peer review
Ad de Jong; Ko De Ruyter; Debbie Isobel Keeling; Alexandra Polyakova; Torsten Ringberg / Key Trends in Business-to-Business Services Marketing Strategies : Developing a Practice-based Research Agenda.
I: Industrial Marketing Management, Vol. 93, 2.2021, s. 1-9
Tidsskriftartikel > peer review
Leticia Vedolin; Torsten Ringberg; Jesper Clement / Not as Mindful as You Think: A Multidisciplinary Review of the Conscious and Non-conscious Processes of Mindfulness and Consumption
Paper presented at ACR Conference 2021, 2021
Paper > peer review
2020
Massimiliano Ostinelli; David Luna; Torsten Ringberg; Seidi Suurmets / Assimilative Versus Complementary Effects of Embodied Verticality : Neural and Behavioral Evidence.
Paper presented at 2020 ACR Virtual Conference, 2020
Paper > peer review
Massimiliano Ostinelli; David Luna; Torsten Ringberg; Seidi Suurmets / Assimilative Versus Complementary Effects of Embodied Verticality : Neural and Behavioral Evidence.
I: Proceedings of the Association for Consumer Research 2020. red. /Jennifer Argo; Tina M. Lowrey; Hope Jensen Schau. Duluth, MN : Association for Consumer Research 2020, 2 s., s. 1075-1076 (Advances in Consumer Research, Vol. 48)
Konferenceabstrakt i proceedings > peer review
Flere resultater ...(i alt 60 )
Forskningsprojekter
Bibeskæftigelse
  • Member of the Board of Directors; Doolittletranslation Aps
  • Seminar on managers' mindset; Consulting MCI
  • Consultant on cases, mergers, and acquisitions; The Danish Competition Council
  • Teaching Big Data/Managerial Mindset Course; CBS Executive Sommerskole
  • Teaching Big Data/Managerial Mindset & Future Marketing Course; EMBA & MBD, CBS
  • Member of the Board of Directors;Torben & Alice Frimodt Fond                                                         
  • Surveyor, case: Anne Blach vs. Netto; Ronald A/S
  • Conference presentation; Ingeniørforeningen IDA
  • Workshop facilitation; Efficiens
  • Seminar on mental models; Norges Handelshøyskole

Outside activities 2018

  • CBS Executive Sommerskole, (Big Data/Managerial Mindset Course)
  • EMBA & MBD, CBS (Big Data/Managerial Mindset & Future Marketing Courses)
  • Torben & Alice Frimodt Fond, Head of Board                                                         
  • Ronald A/S, Syns- og Skønsmand, Anne Blach vs. Netto,
  • Ingeniør foreningen IDA, konference præsentation
  • Efficiens (workshops, seminar IDG)
  • Norges Handelshøyskole,  ½ day seminar (Mental models)

Outside activities 2019

  • CBS Executive Sommerskole, (Big Data/Managerial Mindset Course)
  • EMBA & MBD, CBS (Big Data/Managerial Mindset & Future Marketing Courses)
  • Torben & Alice Frimodt Fond, Head of Board                                                         
  • Gentofte Swim Club, Board Member                                                         
  • Ronald A/S, Syns- og Skønsmand, Anne Blach vs. Netto,
  • Efficiens (workshops/seminars for MCI & IDG)
  • Panel chair, Division of Social Sciences and Humanities Research, Academy of Finland
  • A half day PhD seminar at Leuphana University, Lüneburg, Germany

Outside activities 2020

  • CBS Executive Sommerskole, (Big Data/Managerial Mindset Course & De ustyrlige kunder)
  • MBD, CBS (Future Marketing Courses)
  • Torben & Alice Frimodt Fond, Head of Board
  • Gentofte Swim Club, Board Member                                                         
  • Efficiens (workshops/seminars for MCH, Mediacom )
  • Presentation at Danish conference ’Den Digitale Kunde’
  • Committee member, Division of Social Sciences and Humanities Research, Academy of Finland
  • A half day PhD seminar at Leuphana University, Lüneburg, Germany

Outside activities 2021

  • CBS Executive Sommerskole (Big Data/Managerial Mindset Course & De ustyrlige kunder)
  • MBD, CBS (Future Marketing Courses)
  • Torben & Alice Frimodt Fond, Head of Board                                                         
  • Gentofte Swim Club, Board Member                                                         
  • Efficiens (workshops/seminars, Tandprotetikerne, Rømø Tourist, Manø, IDG

Outside activities 2022 (March 17)

  • CBS Executive Sommerskole (Big Data/Managerial Mindset Course)
  • MBD, CBS (Future Marketing Courses)
  • Torben & Alice Frimodt Fond, Head of Board                                                         
  • Gentofte Swim Club, Board Member    
  • Efficiens (workshops/seminars)
  • A half day PhD seminar at Leuphana University, Lüneburg, Germany