Thmarktg

Institut for Afsætningsøkonomi

Torben
Hansen
Professor


Kontor: SOL/C3.18
Tel:
+4538152177
E-mail: th.marktg@cbs.dk
Præsentation

Jeg er liniekoordinator for cand.merc linien i Økonomisk Markedsføring (EMF), formand for den nordeuropæiske videnskabelige komité for konferencen ESCP-EAP International Congress Marketing Trends, chefredaktør for Journal of Marketing Trends Northern Europe og chefredaktør for Nyhedsbrevet for Forbrugeradfærd.

Jeg har givet mere end 400 interviews og foredrag og varetaget en lang række samfundsrelaterede poster. Blandt andet har jeg været formand for Penge- og Pensionspanelet (2007-2009, udpeget af Erhvervs- og Økonomiministeren, medlem af Måltidstænketanken (2014-2015, udpeget af Fødevare- og Landbrugsministeren) og medlem af udvalget til revision af Markedsføringsloven (2014-2016, udpeget af Erhvervsministeren). Herudover er jeg medlem af den rådgivende ekspertkomité for Madkulturen (2019-).

Jeg har samarbejdet med en lang række private og offentlige organisationer, her iblandt Dansk Erhverv, Forbrugerrådet TÆNK, Finansrådet, Dansk Industri, Konkurrence- og Forbrugerstyrelsen, e-mærket, Varefakta og mange andre. Endelig er jeg medforfatter til den europæiske udgave af lærebogen Marketing Management – ofte benævnt som ’the bible of marketing’.

Primære forskningsområder
  • Consumer Behaviour
  • Marketing Research Methods (Applied Statistics)
Sociale medier
Links
Link til denne hjemmeside
www.cbs.dk/staff/thmarktg
Kurser
  • Forbrugeradfærd (cand.merc.)
  • Markedsanalyse (cand.merc.)
  • Applied Statistics (cand.merc.)
Vejledning
  • Master theses
  • PhD theses
Udvalgte publikationer
  • Hansen, Torben (2020) Media Framing of Copenhagen Tourism : A New Approach to Public Opinion about Tourists, Annals of Tourism Research, 84(9), 13 pages.
  • Hansen, Torben & Thyra Uth Thomsen, Understanding influences on consumers’ dietary stress in healthy food buying, European Journal of Marketing, forthcoming.
  • Kotler, Philip, Kevin L. Keller, Mairead Brady, Malcolm Goodman & Torben Hansen (2009, 2012, 2016, 2019), Marketing Management – first, second, third, and fourth European Editions, Pearson - Prentice Hall.
  • Hansen, Torben & Thyra Uth Thomsen (2018), The Influence of Consumers’ Interest in Healthy Eating, Definitions of Healthy Eating, and Personal Values on Perceived Dietary Quality, Food Policy, 80, 55-67.
  • Hansen, Torben, Maria Ingerslev Sørensen & Marie-Louise Riwerts Eriksen (2018), How the Interplay between Consumer Motivations and Values Influences Organic Food Identity and Behavior, Food Policy, 74(1) 39-52.
  • Hansen, Torben & Thyra Uth Thomsen (2013), How Learned Helplessness Moderates the Knowledge Calibration-Dietary Choice Quality Relationship, Psychology & Marketing, 30(11), 1008-1028.
  • Hansen, Torben (2012), Understanding Trust in Financial Services: The Influence of Financial Healthiness, Knowledge, and Satisfaction, Journal of Service Research, 15(3), 280-295.
  • Hansen, Torben (2012), The Moderating Influence of Broad-scope Trust on Customer-Seller Relationships, Psychology & Marketing, 29(5), 350-364.
  • Hansen, Torben & Jan Møller Jensen (2009), Shopping orientation and online clothing purchases: the role of gender and purchase situation, European Journal of Marketing, special issue on e-retailing and e-shopping, 43(9/10), 1154-1170.
  • Hansen, Torben & Hans Stubbe Solgaard (2004), New Perspectives on Retailing and Store Patronage Behavior – A Study of the Interface Between Retailers and Consumers, Kluwer Academic Publishers, 122 pages.
Publikationer sorteret efter:
2021
Torben Hansen; Thyra Uth Thomsen / Understanding Influences on Consumers’ Dietary Stress in Healthy Food Buying
I: European Journal of Marketing, Vol. 55, Nr. 3, 2021, s. 944-967
Tidsskriftartikel > peer review
2020
Torben Hansen; Thyra Uth Thomsen / Detrimental Effects of Life Transitions on Dietary Health
I: Nyhedsbrevet om Forbrugeradfærd, Nr. 33, 2020, s. 9-11
Tidsskriftartikel
Torben Hansen / Media Framing of Copenhagen Tourism : A New Approach to Public Opinion about Tourists.
I: Annals of Tourism Research, Vol. 84, 9.2020
Tidsskriftartikel > peer review
Torben Hansen / The Interplay between Economic Healthiness, Consumer Confidence, and General Trust in Financial Institutions
Paper presented at The 19th International Marketing Trends Conference. IMTC 2020, 2020
Paper > peer review
2019
Torben Hansen / How General Trust in Financial Institutions Affects the Relationship between Economic Healthiness and Consumer Confidence
I: Proceedings of MAC 2019. red. /Jiri Vopava; Vladimir Douda; Radek Kratochvil; Mario Konecki. Prague : MAC Praque Consulting s.r.o. 2019, s. 35-44
Konferencebidrag i proceedings > peer review
Torben Hansen; Jens Geersbro; Hanne Pico Larsen / How the Interplay Between Subjective and Objective Financial Risk Influences Consumers’ Expectations, Information Search, and Product Satisfaction
I: Proceedings of the 18th International Marketing Trends Conference 2019. red. /Jean-Claude Andreani; Umberto Collesei. Paris-Venice : Marketing Trends Association 2019
Konferencebidrag i proceedings > peer review
Torben Hansen; Jens Geersbro; Hanne Pico Larsen / How the Interplay between Subjective and Objective Financial Risk Influences Consumers’ Expectations, Information Search, and Product Satisfaction
I: Journal of Marketing Trends: Official Journal of the International Marketing Trends Conference , Vol. 5, Nr. 3, 12.2019, s. 13-24
Tidsskriftartikel > peer review
Philip Kotler; Kevin Lane Keller; Mairead Brady; Malcolm Goodman; Torben Hansen / Marketing Management
4. red.Harlow : Pearson Education 2019, 802 s.
Bog > peer review
Torben Hansen / The Interplay between Economic Healthiness, Consumer Confidence, and General Trust in Financial Institutions
I: Nyhedsbrevet om Forbrugeradfærd, Nr. 32, 2019, s. 8-18
Tidsskriftartikel
Torben Hansen; Ninna Aarfelt Andersen; Christie Nielsen / Understanding the Interplay Between Consumers’ Preference for Ethical Attributes, Choice of Brand, and Quality Shopping Frequency
I: MIRDEC: 12th International Academic Conference on Multidisciplinary and Interdisciplinary Studies on Social Sciences: Book of Abstracts. Ankara : Masters International Research & Development Center 2019, 1 s., s. 6
Konferenceabstrakt i proceedings > peer review
Flere resultater ...(i alt 153 )
Bibeskæftigelse
  • Since 2019, Member of the expert advisory committee for Madkulturen (The Danish Food Culture Institute).
  • Since 2010, Chairman of the Northern Europe Scientific Committee for International Marketing Trends Conference.
  • Since 2010, Northern Europe Editor in Chief, Journal of Marketing Trends.
  • Since 2008, VIP-member, Danish Shareholders Association, appointed by the president.
  • Co-author on the European edition of text book Marketing Mangement; Pearson Prentice-Hall.