Thmarktg

Institut for Afsætningsøkonomi

Torben
Hansen
Professor


Kontor: SOL/C3.18
Tel:
+4538152177
E-mail: th.marktg@cbs.dk
Præsentation

Jeg er formand for Forbrugeradfærds-Klyngen på Institut for Afsætningsøkonomi, liniekoordinator for cand.merc. linien i Økonomisk Markedsføring, formand for den Nordeuropæiske Videnskabelige Komité i forbindelse med den internationale marketingkongres ESCP-EAP og nordeuropæisk chefredaktør for Journal of Marketing Trends. Jeg har bl.a. bidraget til samfundet som medlem af Måltidstænketanken, medlem af udvalget til Revision af Markedsføringsloven samt formand for Penge- og Pensionspanelet. Jeg er medforfatter på den europæiske udgave af bogen Marketing Management – også kaldet ’the bible of marketing’. Mine primære forskningsområder er forbrugeradfærd og anvendt statistik. Jeg har været konsulent for en lange række virksomheder og organisationer og har givet mere end 400 foredrag og interviews i medierne.

Primære forskningsområder
  • Consumer Behaviour
  • Marketing Research Methods (Applied Statistics)
Links
Link til denne hjemmeside
www.cbs.dk/staff/thmarktg
Kurser
  • Forbrugeradfærd (cand.merc.)
  • Markedsanalyse (cand.merc.)
  • Applied Statistics (cand.merc.)
Vejledning
  • Master theses
  • PhD theses
Udvalgte publikationer
  • Kotler, Philip, Kevin L. Keller, Mairead Brady, Malcolm Goodman & Torben Hansen (2019), Marketing Management – fourth European Edition, Pearson - Prentice Hall.
  • Hansen, Torben, Maria Ingerslev Sørensen & Marie-Louise Riwerts Eriksen (2018), How the Interplay between Consumer Motivations and Values Influences Organic Food Identity and Behavior, Food Policy, 74(1) 39-52.
  • Hansen, Torben & Thyra Uth Thomsen (2013), How Learned Helplessness Moderates the Knowledge Calibration-Dietary Choice Quality Relationship, Psychology & Marketing, 30(11), 1008-1028.
  • Hansen, Torben (2012), Understanding Trust in Financial Services: The Influence of Financial Healthiness, Knowledge, and Satisfaction, Journal of Service Research, 15(3), 280-295.
  • Hansen, Torben (2012), The Moderating Influence of Broad-scope Trust on Customer-Seller Relationships, Psychology & Marketing, 29(5), 350-364.
  • Hansen, Torben & Jan Møller Jensen (2009), Shopping orientation and online clothing purchases: the role of gender and purchase situation, European Journal of Marketing, special issue on e-retailing and e-shopping, 43(9/10), 1154-1170.
Publikationer sorteret efter:
2019
Torben Hansen; Jens Geersbro; Hanne Pico Larsen / How the Interplay Between Subjective and Objective Financial Risk Influences Consumers’ Expectations, Information Search, and Product Satisfaction
I: Proceedings of the 18th International Marketing Trends Conference 2019. red. /Jean-Claude Andreani; Umberto Collesei. Paris-Venice : Marketing Trends Association 2019
Konferencebidrag i proceedings > peer review
Philip Kotler; Kevin Lane Keller; Mairead Brady; Malcolm Goodman; Torben Hansen / Marketing Management
4. red.Harlow : Pearson Education Ltd. 2019, 802 s.
Bog > peer review
Torben Hansen / The Interplay between Economic Healthiness, Consumer Confidence, and General Trust in Financial Institutions
I: Nyhedsbrevet om Forbrugeradfærd, Nr. 32, 2019, s. 8-18
Tidsskriftartikel
Torben Hansen; Ninna Aarfelt Andersen; Christie Nielsen / Understanding the Interplay Between Consumers’ Preference for Ethical Attributes, Choice of Brand, and Quality Shopping Frequency
I: MIRDEC: 12th International Academic Conference on Multidisciplinary and Interdisciplinary Studies on Social Sciences: Book of Abstracts. Ankara : Masters International Research & Development Center 2019, 1 s., s. 6
Konferenceabstrakt i proceedings > peer review
2018
Torben Hansen; Ninna Aarfelt Andersen; Christie Nielsen / Consumers’ Preference for Ethical Attributes and Choice of Brand : The Moderating Role of Quality Shopping Frequency.
I: Nyhedsbrevet om Forbrugeradfærd, Nr. 30, 2018, s. 13-23
Tidsskriftartikel
Torben Hansen; Maria Ingerslev Sørensen; Marie-Louise Riwerts Eriksen / How the Interplay between Consumer Motivations and Values Influences Organic Food Identity and Behavior
I: Food Policy, Vol. 74, 1.2018, s. 39-52
Tidsskriftartikel > peer review
Torben Hansen; Thyra Uth Thomsen / The Influence of Consumers’ Interest in Healthy Eating, Definitions of Healthy Eating, and Personal Values on Perceived Dietary Quality
I: Food Policy, Vol. 80, 10.2018, s. 55-67
Tidsskriftartikel > peer review
Torben Hansen / Understanding Risky Borrowing Behavior among Young Consumers : An Empirical Study.
Abstract from 20th International Conference on Business, Economics, Management and Marketing. ICEMMS 2018, 2018
Konferenceabstrakt til konference > peer review
2017
Torben Hansen / How Trust in Financial Supplier Information Impacts Young Adults' Financial Information Involvement : The Moderating Roles of Product Savings Risk and Social Norm.
I: Journal of Consumer Behaviour, Vol. 16, Nr. 3, 2017, s. 221-232
Tidsskriftartikel > peer review
Torben Hansen / The Moderating Effects of Financial Broad-scope Trust on Consumer Knowledge, Cognitive Effort, and Financial Healthiness
I: Journal of Consumer Behaviour, Vol. 16, Nr. 2, 2017, s. 161-175
Tidsskriftartikel > peer review
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