Course content
This course is motivated by the fact that negotiation and business relationships are a fundamental aspect of every business activity. Specifically, negotiation may be the most important business skill a manager should master: Anytime you cannot achieve your objectives without the cooperation of others, you are negotiating. By the end of this course, you will have a mindset that will allow you to know what to say and do in virtually every negotiation situation. Science, in particular state-of-the-art psychological science, drives the best business negotition practices covered in this course.
Indeed, negotiations are often an important aspect of strategic business relationships and have a substantial impact on value creation. In this course, you learn how to claim and create value in negotiations and business relationships, how to communicate and achieve your goals, and how to build or restore trust for long-lasting relationships. This content will be exemplified through various real-life buyer-supplier cases. In addition, you will also learn how to assess your own personality, negotiation style and how it translates into business relationships.
See course description in course catalogue