Course content
In the current competitive environment, being able to extract value from business data is both a crucial skill for individuals and a main source of competitive advantage for firms. This includes understanding the relationships between different business factors, forecasting trends, appreciating the risks arising from management actions, and optimizing investment strategies. Decisions are often taken under considerable uncertainty and time pressure. Therefore, managers need to be able to grasp the range of uncertainty rapidly and make rational decisions, which are both flexible and robust. This course aims to enhance your ability to apply modern Analytics tools to decision-making. It is a practical course, which uses computer software to illustrate how to apply the methodologies introduced. Extensive use will be made of the popular spreadsheet software, Excel. The course is multidisciplinary with links to accounting, economics, finance, marketing and operations management.
See course description in course catalogue