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Mon­ica Porzionato

Postdoc

Subjects
Organisation Strategy Communication Qualitative methods Democracy

Primary research areas

Organizational communication

I am interested in how organization emerges in and through communication (i.e., organizing), especially focusing on ordinary and habitual communicative practices in digital and non-digital spaces.

Affect and affective atmospheres

I am interested in understanding communication and organization as affective phenomena, namely as phenomena that operate and emerge at the pre-intentional yet culturally mediated level of shared emotional orientations.

Sensory, atmospheric and digital/net-nography

I am familiar with ethnographic methods of data collection and analysis in both digital and non-digital environments, especially those deploying sensory and atmospheric approaches.

Even the most complex and abstract societal issues emerge at the level of ordinary sensory and affective orientations. To promote change, I study the inertia and potential of everyday encounters.

I hold a PhD in Media and Communication Studies (specialisation in Strategic Communication), which I obtained from Lund University in February 2025. I also hold a BA in Communication from the University of Padua, an MA in Semiotics from the University of Bologna, and an MA in Women's and Gender Studies from Utrecht University.

In my research, I explore the intersections between organisational communication theory and new materialist and non-representational theorising. This brings me to investigate how communication operates affectively and atmospherically, as well as how organisations emerge from habitual encounters between people and spaces. In my PhD dissertation, Feeling the Changing Climate, I propose an affective approach to the strategic communication of floods in the tourist city of Venice, wherein I explore how climate change is constituted through the sustainment of affective atmospheres, thus of seemingly ordinary ways in which Venice ought to look and feel like in the midst of climate change. The thesis was awarded “outstanding PhD dissertation in the Humanities and Social Sciences at Lund University” in the year 2025 by the Vetenskapssocieteten i Lunds.

I am currently part of the research project “The double edge of social media influencing: Participatory antagonism and communicative resilience in the Nordics” (INFLU-NORD), a research collaboration between Copenhagen Business School, Lund University and the University of Helsinki (NordForsk, 2026-2029). In this project, I research the role of social media influencing practices in the creation and maintenance of anti-democratic organizing. 

Recent research projects

The double edge of social media influencing: Participatory antagonism and communicative resilience in the Nordics (INFLU-NORD)

INFLU-NORD is a research project on social media influencing as antagonistic threat and defender of democratic values. It is a research collaboration between Lund University, Copenhagen Business School, and the University of Helsinki, funded by NordForsk (2026-2029)
Project website