Department of Management, Society and Communication
My primary area of interest is development of sustainable business models that cater to Bottom of the Pyramid consumers and simultaneously yield benefits to society at large.
I focus my research on firm level factors (both resources and capabilities) and external factors (networking and collaboration with governments and NGOs).
My research is based on a small number of current business projects in developing countries. I aim to compare different approaches to develop and apply business models and their applicability and ability to deliver sustainable advantages to all stakeholders.
I finished a long managerial career in international consumer goods and retailing in 2014.