Consumer & Behavioural Insights Group


CBIG – Consumer and Behavioral Insights Group


Active members:

Jan M. Bauer

Maria Figueroa

Fumiko K. Glückstad

Wencke Gwozdz

Meike Janssen

Laura Krumm

Kristian Roed Nielsen

Lucia A. Reisch

Associated members:

Daniel Barratt

Victor Smith

External member:

Cass R. Sunstein, Harvard Law
School and Harvard University (US),
Honorary Professor at CBS


Mission & Activities
The Consumer and Behavioural Insights Group (CBIG) consists of senior and junior researchers in the CBS Sustainability Centre at the Department of MSC at Copenhagen Business School. Coming from different disciplinary backgrounds and research fields, i.e. behavioural economics, environmental psychology, consumer policy research, and political science, we share an interest in the demand side of markets (consumers, citizens), the Sustainable Development Goals (SDGs), and behavioral public policy. While our research projects span a wide range of topics – from healthy and sustainable food choices to sustainable crowd investment, from sustainable tourism to climate-friendly active mobility in cities – our common motivation is to help promote the SDGs, in particular sustainable consumption and production (SDG 12), health and well-being (SDG 3), and climate action (SDG 13).  

Embedded in theories of consumer behaviour, social psychology and behavioral economics, we are mostly empiricists collecting and analyzing quantitative data to improve our understanding of human behaviour and the effects of interventions in different cultural settings. We believe in interdisciplinarity and frequently collaborate with researchers across the social and natural sciences to enable a holistic understanding of the research topics at hand. We are international by design and purpose, and collaborate with excellent scholars from all over the world, including the Program on Behavioral Economics and Public Policy at Harvard University. We also work with international organizations (e.g., the Behavioural Teams at the OECD and the EU Joint Research Center) as well as with civil society and policy units around the world.

CBIG is built around large, mostly empirical research projects that cover a broad range of sustainability topics. We currently work with data collected in recently closed EU FP7 projects (e.g., Nudge-it; I-Family; Global Value), H2020 projects (e.g., Trash-2-Cash) and national projects (e.g., MISTRA Future Fashion). CBIG members are also part of ongoing EU projects (e.g., JPI Policy Evaluation Network) and national (Danish, Swedish, German) projects (e.g., UMAMI). We aim to continue our strong track record in the acquisition of external funding. 

We are committed to high-quality and high-impact research. Given our broad interest and frequent interdisciplinary collaborations we regularly publish in quality outlets outside the traditional business school disciplines. We strive to continuously strengthen our methodological rigor by means of study pre-registration and increased transparency. We understand research quality as an issue beyond bibliometric indicators, including concerns of ethical and sound research conduct. 

We believe in research-based teaching and aim to bring our latest research results and methods into the classroom. CBIG members contribute to a variety of programs/schools at CBS and regularly offer graduate and undergraduate courses (e.g., BLC, MAK, OMS, ISUP) with different foci such as:

  • Consumer behaviour and social marketing
  • Statistical analysis and quantitative methods
  • Sustainable consumption and development
  • Responsible Management
  • Behavioural Public Policy

For the future, we aim to broaden our teaching-base with an emphasis on sustainability and capabilities in quantitative methods to increase students’ ability to understand and create knowledge in an increasingly digital and quantitative world.

CBIG members are in frequent dialogue with private and public actors. We are advising decision makers in policy, civil society, and business. CBIG aims to build bridges between academia, policy-makers and the public to identify innovative policy solutions and to initiate change. Ultimately, these solutions should increase well-being for all. We envisage a future of empowered consumers and citizens within a sustainable economy that respects the environmental boundaries of our planet as well as the rights of future generations.

The page was last edited by: Department of Management, Society and Communication // 10/09/2019