Consumer & Behavioural Insights Group
The Consumer and Behavioural Insights Group (CBIG) consists of senior and junior researchers in the CBS Sustainability Centre at the Department of MSC at Copenhagen Business School. Coming from different disciplinary backgrounds and research fields, i.e. behavioural economics, environmental psychology, consumer behaviour and policy research, and political science, we share an interest in the demand side of markets (consumers, citizens), the Sustainable Development Goals (SDGs), and behavioural public policy.
While our research projects span a wide range of topics - from healthy and sustainable food choices to sustainable crowd investment, from sustainable tourism to climate-friendly active mobility in cities - our common motivation is to help promote the SDGs, in particular sustainable consumption and production (SDG 12), health and well-being (SDG 3), and climate action (SDG 13).
Areas of expertise
- Behavioural economics and policy
- Consumer behaviour
- Sustainable consumption and production
- Prosumers and entrepreneurs
- Intercultural consumer research
- Field and laboratory experiments
CBIG is built around large, mostly empirical research projects that covoer a broad range of sustainability topics. We currently work with data collected in recently closed EU FP7 projects (e.g., Nudge-it; I.Family; Global Value), H2020 projects (e.g., Trash-2-Cash) and national projects (e.g., MISTRA Future Fashion). CBIG members are also part of ongoing EU projects (e.g., JPI Policy Evaluation Network) and national (Danish, Swedish, German) projects (e.g., UMAMI). We aim to continue our strong track record in the acquisition of external funding.
We are highly commited to high-quality and high-impact research. Given our borad interest and frequent interdisciplinary collaborations, we regularly publish in quality outlets outside the traditional business scholl disciplines. We strive to continuously strenghten our methodological rigour and subscribe to the core ideas of Open Science. We understand research quality as an issue beyong bibliometric indicators, including concerns of ethical and sound research conduct.
EU projectsJPI Policy Evaluation Network
PEN aims to valuate policy measures promote a healthy diet and physical activity of the population in terms of their content, implementation and effectiveness. The project started in February 2019 as part of the Joint Programming Initiative on a Healthy Diet for a Healthy Life (JPI HDHL). It will run for three years until the end of January 2022.
The project specifically aims to investigate a main question: How can Chinese tourism to Denmark be increased? It aims to acquire a deeper understanding of tourists from emerging tourist countries (TETC) with special focus on Chinese tourists, by developing a formalized framework that investigates travel motivations, goals as well as mental pictures that TETC tourists have of Denmark as a tourist destination. This approach is accompanied by a complementary analysis of performance drivers of the tourism industry that enables us to measure the competitiveness and growth potential of the Danish tourism industry. Another vital scope is to integrate the aforementioned novel theoretical framework into “a segment-based data collection platform” enabling the intelligent analysis of complex and diverse intercultural segments of potential TETC, by employing state-of-the-art machine learning technologies. This can provide an efficient “segment-specific” communication strategy to attract more TETC tourists to Denmark. The project further proposes a process to tailor Danish tourism offerings to different types of potential TETC. Finally, the project provides insights into the exciting possibility of spill-over effects on Danish exports in the tourist’s home country.
The Neurobiology of Decision-Making in Eating - Innovative Tools
Determinants of eating behaviour in European children, adolescents and their parents
GLOBAL VALUE is one of the largest EU-funded research projects to date addressing the measurement and management of business impacts on global sustainable development. It aims to create knowledge, tools and resources that companies and their stakeholders can use to comprehensively assess and better manage their impacts. Launched in 2014, GLOBAL VALUE has been investigating how Multinational Corporations measure and manage their impacts on global sustainable development. The project also dealt with assessing how corporate activities are complementing or contradicting official development aid and shed light on how international competitiveness and responsible business practices can be mutually reinforced in developing countries.
National projectsMISTRA Future Fashion
The Future of Sustainable Fashion
Policy and practice
CBIG members are in frequent dialogue with private and public actors. We are advising decision-makers in policy, civil society, and business with Europe and the Americas. CBIG aims to build bridges between academia, policy-makers and the public to identify innovative policy solutions and to initiate change. Ultimately, these efforts should increase well-being for all. We envisage a future of empowered consumers and citizens within a sustainable economy that respects the environment boundaries of our planet as well as the rights of future generations.
Lucia Reisch published a book co-authored by Cass Sunstein titled “Trusting Nudges - Toward A Bill of Rights for Nudging” summarizing their year-long research into public attitudes towards nudge policies. Spoiler alert: a strong majority approve of them. Still worth a read and now available as paperback.
Kristian Roed Nielsen received the Kaja Rangus Emerging Scholar Paper Award at the WOIC 2019 for his paper on reward-based crowdfunding. He shared the moment holding a large check and having an even larger smile on twitter.
Welcome to Laura Krumm who joint the research group in October to work on her PhD investigating the link between sustainable behavior and well-being.
We believe in research-based teaching and aim to bring our latest research results and methods into the classroom. CBIG members contribute to a variety of programs/schools at CBS and regularly offer graduate and undergraduate courses (e.g., BLC, MAK, OMS, ISUP) with different focus such as:
- Consumer behaviour and social marketing
- Statistical analysis and quantitative methods
- Sustainable consumption and development
- Responsible Management
- Behavioural Public Policy
For the future, we aim to broaden our teaching-base with an emphasis on sustainablity and capabilities in quantitative methods to increase students' ability to understanf and creade knowledge in an increasingly digital and quantitative world.