mascmsc
Department of Management, Society and Communication
- CBS Sustainability

My research interests are in the field of sustainable food consumption, consumer behavioural change and sustainable innovation in food retail.
I am a member of the Consumer and Behavioural Insights Group (CBIG) at the CBS Sustainability Centre.
- Consumer behaviour
- Marketing for sustainable products
- Sustainable innovation in food retail
Jürkenbeck, K., Spiller, A., & Schulze, M. (2021). Climate change awareness of the young generation and its impact on their diet. Cleaner and Responsible Consumption, 3, 100041. https://doi.org/10.1016/j.clrc.2021.100041
Schulze, M., Spiller, A., & Risius, A. (2021). Co-ops 2. 0: Alternative retail strategies to support a sustainable transition in food retailing. Frontiers in Sustainability, 2, 675588. https://doi.org/10.3389/frsus.2021.675588
Schulze, M., Spiller, A., Risius, A. (2021). Do consumers prefer pasture-raised husbandry from dual-purpose cattle when considering meat products? A discrete choice experiment for the case of minced beef. Meat Science, 177, 108494. https://doi.org/10.1016/j.meatsci.2021.108494
Schulze, M., Risius, A., Spiller, A. (2021). Public perceptions of undercover investigations in livestock farming: An end that justifies the means? Animal Welfare, 30(1): 39–47. https://doi.org/10.7120/09627286.30.1.039
In: International Review of Retail, Distribution and Consumer Research, 19.6.2022
In: Cleaner and Responsible Consumption, Vol. 3, 12.2021
In: Frontiers in Sustainability, Vol. 2, 3.9.2021
In: Meat Science, Vol. 177, 7.2021
In: British Food Journal, 28.12.2021
In: Animal Welfare, Vol. 30, No. 1, 2.2021, p. 39-47
In: Berichte uber Landwirtschaft, Vol. 98, No. 3, 12.2020
In: German Journal of Agricultural Economics, Vol. 67, No. 4, 2018, p. 267-280
Currently no outside activities