Department of Management, Society and Communication

  • Centre for Sustainability

Room: DH.Ø.2.111
Maureen Schulze

My research interests are in the field of sustainable food consumption, consumer behavioural change and sustainable innovation in food retail.

I am a member of the Consumer and Behavioural Insights Group (CBIG) at the CBS Sustainability Centre.

Primary research areas
  • Consumer behaviour
  • Marketing for sustainable products
  • Sustainable innovation in food retail
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Selected publications

Jürkenbeck, K., Spiller, A., & Schulze, M. (2021). Climate change awareness of the young generation and its impact on their diet. Cleaner and Responsible Consumption, 3, 100041.

Schulze, M., Spiller, A., & Risius, A. (2021). Co-ops 2. 0: Alternative retail strategies to support a sustainable transition in food retailing. Frontiers in Sustainability, 2, 675588.

Schulze, M., Spiller, A., Risius, A. (2021). Do consumers prefer pasture-raised husbandry from dual-purpose cattle when considering meat products? A discrete choice experiment for the case of minced beef. Meat Science, 177, 108494.

Schulze, M., Risius, A., Spiller, A. (2021). Public perceptions of undercover investigations in livestock farming: An end that justifies the means? Animal Welfare, 30(1): 39–47.

Publications List
Publications sorted by:
Kristin Jurkenbeck; Maureen Schulze / Consumer Preferences and Willingness to Pay for Apples From Agrivoltaics
In: Journal of Cleaner Production, Vol. 465, 8.2024
Journal article > peer review
Maureen Schulze; Meike Janssen; Jessica Aschemann-Witzel / How to Move the Transition to Sustainable Food Consumption Towards a Societal Tipping Point
In: Technological Forecasting and Social Change, Vol. 203, 6.2024
Journal article > peer review
Maureen Schulze; Meike Janssen / Self-determined or Non-Self-determined? : Exploring Consumer Motivation for Sustainable Food Choices.
In: Sustainable Production and Consumption, Vol. 45, 3.2024, p. 57-66
Journal article > peer review
Maureen Schulze; Meike Janssen / Consumers' (Lacking) Self-determined Motivation to Reduce Meat Consumption
In: Proceedings of the European Marketing Academy: EMAC 2023 Annual Conference. Brussels : European Marketing Academy. EMAC 2023, 1 p. (Proceedings of the European Marketing Academy)
Conference abstract in proceedings > peer review
Maureen Schulze; Winnie Isabel Sonntag; Marie von Meyer-Höfer / Is Less More? : Investigating Citizen and Consumer Preferences for the Future Direction of Livestock Farming Policy.
In: Journal of Cleaner Production, Vol. 390, 3.2023
Journal article > peer review
Sarah Kühl; Elisa Bayer; Maureen Schulze / The Role of Trust, Expectation, and Deception when Buying Organic Animal Products
In: Animal Frontiers, Vol. 13, No. 1, 2.2023, p. 40-47
Journal article > peer review
Jessica Aschemann-Witzel; Maureen Schulze / Transitions to Plant-based Diets : The Role of Societal Tipping Points.
In: Current Opinion in Food Science, Vol. 51, 6.2023
Review article > peer review
Maureen Schulze; Sarah Kühl; Gesa Busch / We Have Some Calves Left! : Socially Accepted Alternatives to the Current Handling of Male Calves from Dairy Production..
In: Food Ethics, Vol. 8, No. 2, 10.2023
Journal article > peer review
Winnie Isabel Sonntag; Dominic Lemken; Achim Spiller; Maureen Schulze / Welcome to the (Label) Jungle? : Analyzing How Consumers Deal with Intra-sustainability Label Trade-offs on Food.
In: Food Quality and Preference, Vol. 104, 3.2023
Journal article > peer review
Kristin Jurkenbeck; Theresa Haarhoff; Achim Spiller; Maureen Schulze / Does Allulose Appeal to Consumers? : Results from a Discrete Choice Experiment in Germany.
In: Nutrients, Vol. 14, No. 16, 16.8.2022
Journal article > peer review
More results... (total 18 results)
Outside activities

Currently no outside activities