Department of Management, Society and Communication

  • CBS Sustainability Centre

Room: DH.Ø.2.60
Maureen Schulze

My research interests are in the field of sustainable food consumption, consumer behavioural change and sustainable innovation in food retail.

I am a member of the Consumer and Behavioural Insights Group (CBIG) at the CBS Sustainability Centre.

Primary research areas
  • Consumer behaviour
  • Marketing for sustainable products
  • Sustainable innovation in food retail
Link to this homepage
Selected publications

Jürkenbeck, K., Spiller, A., & Schulze, M. (2021). Climate change awareness of the young generation and its impact on their diet. Cleaner and Responsible Consumption, 3, 100041.

Schulze, M., Spiller, A., & Risius, A. (2021). Co-ops 2. 0: Alternative retail strategies to support a sustainable transition in food retailing. Frontiers in Sustainability, 2, 675588.

Schulze, M., Spiller, A., Risius, A. (2021). Do consumers prefer pasture-raised husbandry from dual-purpose cattle when considering meat products? A discrete choice experiment for the case of minced beef. Meat Science, 177, 108494.

Schulze, M., Risius, A., Spiller, A. (2021). Public perceptions of undercover investigations in livestock farming: An end that justifies the means? Animal Welfare, 30(1): 39–47.

Publications List
Publications sorted by:
Winnie Isabel Sonntag; Dominic Lemken; Achim Spiller; Maureen Schulze / Welcome to the (Label) Jungle? : Analyzing How Consumers Deal with Intra-sustainability Label Trade-offs on Food.
In: Food Quality and Preference, Vol. 104, 3.2023
Journal article > peer review
Kristin Jurkenbeck; Theresa Haarhoff; Achim Spiller; Maureen Schulze / Does Allulose Appeal to Consumers? : Results from a Discrete Choice Experiment in Germany.
In: Nutrients, Vol. 14, No. 16, 16.8.2022
Journal article > peer review
Maureen Schulze; Achim Spiller; Kristin Jurkenbeck / Politicised Opinion Leaders in the Younger Generation : To Meat or Not to Meat?.
In: British Food Journal, Vol. 124, No. 11, 11.2022, p. 3907-3921
Journal article > peer review
Lars Esbjerg; Klaus Brønd Laursen; Maureen Schulze / Who are the Drivers of Change? : On the Growing Role of Retailers in Ongoing Attempts to Reorient Markets for Animal Welfare.
In: International Review of Retail, Distribution and Consumer Research, Vol. 32, No. 4, 9.2022, p. 468-487
Journal article > peer review
Kristin Jürkenbeck; Achim Spiller; Maureen Schulze / Climate Change Awareness of the Young Generation and Its Impact on Their Diet
In: Cleaner and Responsible Consumption, Vol. 3, 12.2021
Journal article > peer review
Maureen Schulze; Achim Spiller; Antje Risius / Co-ops 2.0 : Alternative Retail Strategies to Support a Sustainable Transition in Food Retailing.
In: Frontiers in Sustainability, Vol. 2, 3.9.2021
Journal article > peer review
Maureen Schulze; Achim Spiller; Antje Risius / Do Consumers Prefer Pasture-raised Dual-purpose Cattle when Considering Meat Products? : A Hypothetical Discrete Choice Experiment for the Case of Minced Beef.
In: Meat Science, Vol. 177, 7.2021
Journal article > peer review
Maureen Schulze; Antje Risius; Achim Spiller / Public Perceptions of Undercover Investigations in Livestock Farming : An End that Justifies the Means?.
In: Animal Welfare, Vol. 30, No. 1, 2.2021, p. 39-47
Journal article > peer review
Anna Kiefer; Martin Elsäßer; Kerstin Grant; Renate Lindner; Uršula Trček; Antje Risius; Maureen Schulze; Achim Spiller; Juliane Dentler; Katharina Wacker; Christian Sponagel; Jonas Weber; Enno Bahrs / Grünlandschutz in benachteiligen Mittelgebirgsregionen durch ein Bio-Weiderindkonzept am Beispiel des Südschwarzwalds
In: Berichte uber Landwirtschaft, Vol. 98, No. 3, 12.2020
Review article > peer review
Maureen Schulze; Antje Risius; Achim Spiller / Heimliche Stallaufnahmen aus gesellschaftlicher Sicht im Wechselspiel zwischen Landwirtschaft, Tierschutzorganisationen und staatlichen Kontrollmechanismen
In: German Journal of Agricultural Economics, Vol. 67, No. 4, 2018, p. 267-280
Journal article > peer review
Outside activities

Currently no outside activities