Department of Management, Society and Communication

mascmsc

Department of Management, Society and Communication

  • CBS Sustainability Centre
Maureen
Schulze
Postdoc


Room: DH.Ø.2.111
Tel:
+4538153257
E-mail: masc.msc@cbs.dk
Maureen Schulze
Presentation

My research interests are in the field of sustainable food consumption, consumer behavioural change and sustainable innovation in food retail.

I am a member of the Consumer and Behavioural Insights Group (CBIG) at the CBS Sustainability Centre.

Primary research areas
  • Consumer behaviour
  • Marketing for sustainable products
  • Sustainable innovation in food retail
Link to this homepage
www.cbs.dk/en/staff/mascmsc
Selected publications

Jürkenbeck, K., Spiller, A., & Schulze, M. (2021). Climate change awareness of the young generation and its impact on their diet. Cleaner and Responsible Consumption, 3, 100041. https://doi.org/10.1016/j.clrc.2021.100041

Schulze, M., Spiller, A., & Risius, A. (2021). Co-ops 2. 0: Alternative retail strategies to support a sustainable transition in food retailing. Frontiers in Sustainability, 2, 675588. https://doi.org/10.3389/frsus.2021.675588

Schulze, M., Spiller, A., Risius, A. (2021). Do consumers prefer pasture-raised husbandry from dual-purpose cattle when considering meat products? A discrete choice experiment for the case of minced beef. Meat Science, 177, 108494. https://doi.org/10.1016/j.meatsci.2021.108494

Schulze, M., Risius, A., Spiller, A. (2021). Public perceptions of undercover investigations in livestock farming: An end that justifies the means? Animal Welfare, 30(1): 39–47. https://doi.org/10.7120/09627286.30.1.039

Publications List
Download long Publications List as PDF
Publications sorted by:
2023
Maureen Schulze; Winnie Isabel Sonntag; Marie von Meyer-Höfer / Is Less More? : Investigating Citizen and Consumer Preferences for the Future Direction of Livestock Farming Policy.
In: Journal of Cleaner Production, Vol. 390, 3.2023
Journal article > peer review
Sarah Kühl; Elisa Bayer; Maureen Schulze / The Role of Trust, Expectation, and Deception when Buying Organic Animal Products
In: Animal Frontiers, Vol. 13, No. 1, 2.2023, p. 40-47
Journal article > peer review
Jessica Aschemann-Witzel; Maureen Schulze / Transitions to Plant-based Diets : The Role of Societal Tipping Points.
In: Current Opinion in Food Science, Vol. 51, 6.2023
Review article > peer review
Maureen Schulze; Sarah Kühl; Gesa Busch / We Have Some Calves Left! : Socially Accepted Alternatives to the Current Handling of Male Calves from Dairy Production..
In: Food Ethics, Vol. 8, No. 2, 10.2023
Journal article > peer review
Winnie Isabel Sonntag; Dominic Lemken; Achim Spiller; Maureen Schulze / Welcome to the (Label) Jungle? : Analyzing How Consumers Deal with Intra-sustainability Label Trade-offs on Food.
In: Food Quality and Preference, Vol. 104, 3.2023
Journal article > peer review
2022
Kristin Jurkenbeck; Theresa Haarhoff; Achim Spiller; Maureen Schulze / Does Allulose Appeal to Consumers? : Results from a Discrete Choice Experiment in Germany.
In: Nutrients, Vol. 14, No. 16, 16.8.2022
Journal article > peer review
Maureen Schulze; Achim Spiller; Kristin Jurkenbeck / Politicised Opinion Leaders in the Younger Generation : To Meat or Not to Meat?.
In: British Food Journal, Vol. 124, No. 11, 11.2022, p. 3907-3921
Journal article > peer review
Lars Esbjerg; Klaus Brønd Laursen; Maureen Schulze / Who are the Drivers of Change? : On the Growing Role of Retailers in Ongoing Attempts to Reorient Markets for Animal Welfare.
In: International Review of Retail, Distribution and Consumer Research, Vol. 32, No. 4, 9.2022, p. 468-487
Journal article > peer review
2021
Kristin Jürkenbeck; Achim Spiller; Maureen Schulze / Climate Change Awareness of the Young Generation and Its Impact on Their Diet
In: Cleaner and Responsible Consumption, Vol. 3, 12.2021
Journal article > peer review
Maureen Schulze; Achim Spiller; Antje Risius / Co-ops 2.0 : Alternative Retail Strategies to Support a Sustainable Transition in Food Retailing.
In: Frontiers in Sustainability, Vol. 2, 3.9.2021
Journal article > peer review
More results... (total 14 results)
Outside activities

Currently no outside activities