Department of Management, Society and Communication

  • Centre for Sustainability
Research assistant

Room: DH.Ø.2.111
Maja Michalewska

My current research contributes to the EU project -VISIONARY where I focus on understanding the main barriers to sustainable consumption among European consumers and testing various marketing instruments and policy interventions to foster sustainable food choices at retailer level.

I am a member of the Consumer and Behavioural Insights Group (CBIG) at the CBS Sustainability Centre.

Prior to Visionary Project, I was working as research assistant in two projects. The first one related to sustainable solutions in health-care sector. The second, PlantPro project, where I studied tipping points necessary for the green transition to more plant-based diets in Denmark.


Primary research areas
  • Consumer behaviour
  • Sustainable consumption
  • Marketing for sustainable products
  • Consumer policy
  • Behavioural economics
Link to this homepage
Selected publications

Schulze, M., Michalewska, M., Janssen, M. (2022). Triggers of societal tipping points in transitions to sustainable food consumption. Report of the PlantProProject.