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Jac­ob Schjødt

Research Assistant

Subjects
Decision-making B2C Consumer behaviour Marketing Quantitative methods Non-profit

Primary research areas

Char­it­able giv­ing
What makes people donate money to a char­it­able or­gan­iz­a­tion
Donor life­time value and churn man­age­ment
What makes donors more fin­an­cially valu­able for a char­it­able or­gan­iz­a­tion and how can this be op­tim­ized for
Ad­vert­ise­ment avoid­ance, mar­ket­ing fa­tigue, per­sua­sion know­ledge
When does mar­ket­ing, as used by char­it­ies, in­cur ad­verse ef­fects on dona­tion be­ha­vi­or

I want to help char­it­ies un­der­stand the ef­fect of their private fun­drais­ing ef­forts

My research helps: 

- Charities understand the (desirable and adverse) consequences of their marketing on donation behavior 

- Charities use their private fundraising budgets more effectively, such that they can grow and better support their cause 

- Understand what makes people give their hard-earned money to charitable causes in the field 

- Uncover the monetary consequences of asking donors for too much  

Recent research projects

HOW DO CHAR­IT­IES TRY TO RE­TAIN THEIR DONORS? A PULSE CHECK OF POST-DONA­TION FUN­DRAIS­ING PRAC­TICE

HOW DO CHAR­IT­IES TRY TO RE­TAIN THEIR DONORS? A PULSE CHECK OF POST-DONA­TION FUN­DRAIS­ING PRAC­TICE

THE RISKS OF ASK­ING FOR MORE: IM­PROV­ING MEM­BER UP­LIFT BY PROVID­ING IN­FORM­A­TION ON FU­TURE AP­PEALS

Outside activities

In­de­pend­ent Con­sult­ant & Speak­er , 2023 - cur­rent

Con­sult­ing fun­draisers on private donor man­age­ment.