Course content
Background: Design permeates our environment, evident in homes, public spaces, retail establishments, restaurants, and mobile devices. Designed objects and services are ubiquitous. The quality of design exhibits significant variability. This course examines the ways in which design can enhance value for diverse stakeholders.
Design encompasses more than the creation of aesthetically pleasing objects and effective services; it serves as a methodology and cognitive framework applicable to a variety of problem-solving scenarios. Design serves as a crucial element in product innovation and the success of businesses, and it has been recognised as a viable approach to addressing environmental and climate challenges.
Understanding the fundamental principles of design and effectively implementing them in projects is anticipated to be an essential competency for future business professionals. This elective course will examine competencies in design management, product design, interior design, and service design, focussing on how functional, symbolic, economic, hedonic, and environmental values are generated through design.
Master's students will acquire qualifications that allow them to engage in strategic-level design discussions.The course is developed by Christina Funder (crf.marktg@cbs.dk), Mia B. Münster (mmu.marktg@cbs.dk), and Claus Varnes (cv.marktg@cbs.dk). For additional enquiries, please do not hesitate to reach out to any of us.
The course structure involves students selecting and analysing a case of their own preference. The cases will serve as the foundation for the written assignment. Under the instructors' guidance, students will analyse design and value perspectives within the case. Multiple approaches for examining design and value creation will be presented. Given that the cases are selected individually, it is anticipated that students will seek pertinent literature to offer both context and depth to their specific case.
See course description in course catalogue