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Mo­hina Gandhi

Postdoc

Subjects
Decision-making User experience Artificial intelligence Machine learning Inclusion

Primary research areas

Di­git­al Plat­forms and User Be­ha­vi­or
Ex­plor­ing how users en­gage with and ad­apt to di­git­al plat­forms, fo­cus­ing on iden­tity, com­munity, and be­ha­vi­or­al trans­itions in on­line spaces.
AI and So­ci­ety
In­vest­ig­at­ing the so­ci­et­al im­plic­a­tions of ar­ti­fi­cial in­tel­li­gence and ma­chine learn­ing, in­clud­ing eth­ic­al con­sid­er­a­tions, ad­op­tion chal­lenges, and their im­pact on every­day life.
Visu­al Com­mu­nic­a­tion and Be­ha­vi­or­al Change
Ana­lyz­ing how visu­al and mul­timod­al con­tent on di­git­al plat­forms in­flu­ences user per­cep­tions, emo­tions, and de­cision-mak­ing, par­tic­u­larly in areas such as brand­ing and well-be­ing.
Mixed Meth­ods and Com­pu­ta­tion­al Ana­lyt­ics
Ap­ply­ing both qual­it­at­ive and quant­it­at­ive re­search ap­proaches, in­clud­ing tex­tu­al and visu­al ana­lyt­ics, to un­der­stand com­plex di­git­al and so­cial phe­nom­ena.

Mak­ing sense of di­git­al life to cre­ate more hu­man-centered fu­tures.

My research explores how digital platforms, AI, and emerging technologies influence identity, behavior, and well-being. I am motivated by the question of how technology can empower individuals and organizations while minimizing risks of exclusion, bias, or harm. 

At Copenhagen Business School, I work on projects that address societal challenges such as digital self-image, colorism, and the responsible use of AI in teaching and learning. Through these initiatives, I contribute to creating inclusive, ethical, and sustainable digital futures. 

As a researcher and educator, I am committed to bridging academic insights with societal relevance. My teaching integrates digital transformation and analytics with a focus on critical reflection, equipping students to navigate and shape the rapidly changing world of work. 

I also contribute to academic citizenship by organizing interdisciplinary workshops and international collaborations that connect researchers, practitioners, and policymakers around shared digital challenges. 

“The self is the friend of the self, and the self is the enemy of the self.” Bhagavad Gita 6.5