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Mar­cus Møller Larsen

Professor

Subjects
Strategy Entrepreneurship Internationalisation Africa

In­ter­na­tion­al­iz­a­tion, strategy, and in­form­al­ity in glob­al mar­kets

My research lies at the intersection of strategy, organizational theory, and international business. I pursue three agendas:  

The organizational design of international business, particularly focusing on the complexities that arise as firms disperse activities to foreign locations.  

The internationalization and innovation strategies of multinational enterprises, with a particular emphasis on emerging market firms’ ability to catch up with advanced economy industry incumbents.  

Firm dynamics in the informal economy, with a particular focus on understanding drivers, processes, and outcomes of informality. 

15 October 2025

An Actor-Based Perspective On Informal Cross-Border Trading

Go to publication

June 2025

Firm Formality and the Implementation of Sustainable Management Practices

Go to publication

May 2025

The Long‐term Domestic Dominance of the Multinational Enterprise

Go to publication

Recent research projects

Firm Form­al­iz­a­tion and Sus­tain­able De­vel­op­ment (DFF/Sapere Aude)

To­geth­er with a team of col­lab­or­at­ors from Maker­ere Uni­ver­sity Kam­pala and Uganda Small Scale In­dustry As­so­ci­ation, we con­duct a field ex­per­i­ment con­sist­ing on a sample of around 1,000 Ugandan in­form­al en­ter­prises to un­der­stand 1) why busi­ness own­ers choose to re­main in­form­al or de­cide to form­al­ize, and 2) wheth­er firm form­al­iz­a­tion leads to the ad­op­tion of sus­tain­able prac­tices.
https://dff.dk/en/our-funded-projects/meet-the-researchers/research-leaders/eksterne-personer-en/research-leaders-2021/marcus-m-larsen/