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Mar­cus Møller Larsen

Professor

Subjects
Strategy Entrepreneurship Internationalisation Africa

In­ter­na­tion­al­iz­a­tion, strategy, and in­form­al­ity in glob­al mar­kets

My research lies at the intersection of strategy, organizational theory, and international business. I pursue three agendas:  

The organizational design of international business, particularly focusing on the complexities that arise as firms disperse activities to foreign locations.  

The internationalization and innovation strategies of multinational enterprises, with a particular emphasis on emerging market firms’ ability to catch up with advanced economy industry incumbents.  

Firm dynamics in the informal economy, with a particular focus on understanding drivers, processes, and outcomes of informality. 

Recent research projects

Firm Form­al­iz­a­tion and Sus­tain­able De­vel­op­ment (DFF/Sapere Aude)

To­geth­er with a team of col­lab­or­at­ors from Maker­ere Uni­ver­sity Kam­pala and Uganda Small Scale In­dustry As­so­ci­ation, we con­duct a field ex­per­i­ment con­sist­ing on a sample of around 1,000 Ugandan in­form­al en­ter­prises to un­der­stand 1) why busi­ness own­ers choose to re­main in­form­al or de­cide to form­al­ize, and 2) wheth­er firm form­al­iz­a­tion leads to the ad­op­tion of sus­tain­able prac­tices.
https://dff.dk/en/our-funded-projects/meet-the-researchers/research-leaders/eksterne-personer-en/research-leaders-2021/marcus-m-larsen/