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Anne Told­bod Jakob­sen

Research Assistant

Subjects
Consumer behaviour Qualitative methods Sustainability Green transition Culture

Primary research areas

Cli­mate-friendly con­sump­tion prac­tices
I am in­ter­ested in ex­plor­ing how and why con­sumers choose to in­cor­por­ate cli­mate-friendly con­sid­er­a­tions in their every­day con­sump­tion prac­tices (or, does the op­pos­ite) as a lens to ex­plore how sus­tain­able con­sump­tion be­comes main­stream.
Con­sumer Cul­ture The­ory
How are mar­kets shaped through con­sump­tion and mar­ket­place act­ors, and how do mar­ket­place act­ors make sense of the world they live in through con­sump­tion?

I ex­plore con­sumer cul­ture and sus­tain­able con­sump­tion

My research interests are rooted in consumer culture theory and, especially, in how contemporary consumers make sense of, find meaning in or refuse to engage in sustainable consumption.  

In my PhD research, I have focused on climate-friendly food consumption and explored various marketplace actors’ role in the transition towards climate-friendly food consumption.