Anna-Bertha Heeris Christensen
Assistant Professor
About
My research creates socio-political change by informing the wider public and decision makers about challenges that humans, brands and organizations face in complex context that are enforced by social media.
My research has impact on ethical considerations of influencer marketing in Denmark. Over the years I have impacted the influencer marketing industry by discussing my research in various media, in industry conferences, in organizations and in the ethical council hosted by Danske Bloggere.
I am currently working on a project that aims to understand how young adults navigate being on social media. This research aims at nuancing current societal and political discussions on social media consumption and well-being.
I am also working on a project that understands brands political role in the current geopolitical challenges. This research aims to uncover the impact that brands have on political decision making.
In general, my research aims at unfolding often invisible problems that impact humans or organizations negatively. In doing so, I hope to explain wicked problems and challenges in a socio-cultural context.
Publications
See all publications2025
Unveiling Brand Silence
Consumer Expectations and Interpretations in the Era of Brand Activism
Matteo Balboni, Ph.d. Fellow
Sylvia von Wallpach, Professor mso
Milena Micevski, Associate Professor
Anna-Bertha Heeris Christensen, Assistant Professor
April 2024
Dialectical Emotional Labour in Digital Person-Branding
The Case of Digital Influencers
Go to publication2024
Managing Person-brands in the Digital Age
Anna-Bertha Heeris Christensen, Assistant Professor
Antonia Erz, Associate Professor
Sylvia von Wallpach, Professor mso