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Lu­cia Re­isch

Professor

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Departments
Department of Management, Society and Communication
Subjects
Decision-making Circular economy Sustainability Green transition Climate Eco-systems Social responsibility

Un­der­stand, mod­el and pre­dict be­ha­viour change to­wards sustain­ability

As of September 2021, Lucia Reisch assumed the El-Erian Professorship for Behavioural Economics and Policy at the University of Cambridge, Cambridge Judge Business School. 

Her work with the Consumer and Behavioural Insights Group (CBIG) at MSC, within the Novo Nordisk Foundation project BEACON, is continued. 

For further information about Lucia's work, please visit her University of Cambridge webpage. 

Publications

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17 September 2025

META BI

A Tool for Describing Behavioural Interventions

Malte Dewies

Lucia Rei­sch, Professor

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August 2025

Food Waste Salience and Task Knowledge to Reduce Individual Food Waste

A Field Experiment in a Restaurant Setting

Ali­ce Pizzo, Postdoc

Jan Mi­cha­el Bau­er, Associate Professor

Lucia Rei­sch, Professor

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October 2024

Carbon Taxes Crowd Out Climate Concern

Experimental Evidence from Sustainable Consumer Choices

Ali­ce Pizzo, Postdoc

Christina Gravert

Jan Mi­cha­el Bau­er, Associate Professor

Lucia Rei­sch, Professor

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