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Neur­o­Lab

Neur­o­Lab is a labor­at­ory with­in the De­part­ment of Di­git­al­iz­a­tion, which ex­plores the re­la­tion­ship between di­git­al­iz­a­tion, brain, and be­ha­vi­or.

About Neur­o­Lab

Established in 2022 with the help of an Infrastructure Grant from the Carlsberg Foundation, NeuroLab studies a variety of topics at the intersection of digitalization and the brain sciences.

Topics include online collaboration, online altruism, privacy, and cybersecurity.

NeuroLab combines theories and methods from cognitive neuroscience with theories and methods from the social sciences, in particular the field of Information Systems.

Our goal is to perform research that can link individual behaviors and decisions with larger socio-technical patterns in digital environments.

Research and tools

Our research uses a range of neuroscience and neurophysiological tools, including eye tracking, electroencephalography (EEG), skin conductance, heart rate measurement, facial electromyography, respiration, and virtual reality (VR).

Neuroscience tools are combined with other competencies, including online experiments, big data analytics, and longitudinal field research.

Neur­o­Lab’s re­search pro­jects and pub­lic­a­tions

Col­lab­or­at­ors of Neur­o­Lab

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Da­ni­el Bar­ratt

Associate Professor

(Cog­ni­tion and visu­al at­ten­tion)

db.msc@cbs.dk

+4538153159

More info
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An­dreas Bli­cher

Tenure Track Assistant Professor

(On­line al­tru­ism, on­line dat­ing, on­line dis­clos­ure)

abs.digi@cbs.dk

More info
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Io­an­na Con­stan­tiou

Professor

(Mood syn­chron­icity, on­line al­tru­ism, on­line dat­ing)

ic.digi@cbs.dk

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Rob Glea­su­re

Pro­fess­or, Founder/Dir­ect­or

rg.digi@cbs.dk

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Qiqi Ji­ang

Associate Professor

(Techno-Cog­nit­ive Ad­ap­tion, Green Fu­tures)

qj.digi@cbs.dk

More info

Oth­er col­lab­or­at­ors of Neur­o­Lab

Kieran Conboy (Techno-Cognitive Adaptation)
Professor in the School of Business & Economics at the University of Galway, co-principal Investigator in the Lero Irish Software research centre, and incoming editor-in-chief of the European Journal of Information Systems. 

Cecilie Meilby Jensen (IT and language)
Student Assistant for the NeuroLab at the Department of Digitalization. She is also a master’s Student in IT & Cognition at Copenhagen University. She has a bachelor's degree in Linguistics from Aarhus University. 
E-mail: ceciliemeilby@gmail.com

Dr. Dezhi Wu (Robotics and embodied interaction)
Full professor in the Department of Integrated Information Technology and the Founding Director of the HCI and AI Research Lab (HI3 Tech Lab) at the University of South Carolina, Columbia, SC, USA. 
E-mail: dezhiwu@cec.sc.edu

Tawfiq Alashoor (Online disclosure)
Assistant Professor at the Department of Digitalization at Copenhagen Business School. 
E-mail: ta.digi@cbs.dk

Maylis Saigot (Mood synchronicity) 
Teaching and Research Lecturer (Assistant Professor) in Business Information Systems at the University of Queensland. 
E-mail: m.saigot@uq.edu.au

Angela Kensy Tziatziou (Online Dating)
Graduate of the Master's Student in Administration & Digital Business at Copenhagen Business School. 
E-mail: anke22ab@student.cbs.dk

How we study the brain and be­ha­vi­or

These are the tools that power our ex­per­i­ments – get in touch if you want to know more.

Eye tra­ck­ing
With eye tra­ck­ing, we gain in­sight into what at­tra­cts im­me­di­a­te at­ten­tion, which ele­ments are ig­nored, the or­der in which ele­ments are no­ti­ced, and how ele­ments com­pa­re to one ano­t­her. We per­form eye tra­ck­ing on ima­ges, vi­deos, web­s­i­tes, ga­mes, softwa­re in­ter­faces, 3D en­viron­ments, and mo­bi­le pho­nes to provi­de de­e­per in­sights into vi­su­al at­ten­tion.
Electro­en­cep­ha­lo­grap­hy (EEG)
With EEG, we gain in­sights into how the brain wor­ks by de­tecting the cog­ni­ti­ve pro­ces­ses un­der­lying be­havi­or. From langu­a­ge and vi­su­al pro­ces­sing to execu­ti­ve fun­ctio­ning and me­mory en­coding, EEG data re­ve­al how alert, mo­ti­va­ted, or en­ga­ged a per­son is, or how dif­fi­cult a task may be—if in­ter­pre­ted cor­rect­ly.
Electro­der­mal acti­vi­ty (EDA)
EDA (also known as Galva­nic Skin Re­spon­se, GSR) mea­su­res the electri­cal acti­vi­ty con­ducted through swe­at glands in the skin. This in­di­ca­tes the in­ten­si­ty of an ex­pe­ri­en­ced emo­tion.
Electro­car­di­o­grap­hy (ECG)
ECG (also cal­led EKG) provi­des in­for­ma­tion about a par­ti­ci­pant’s psy­chop­hy­si­o­lo­gi­cal sta­tus, re­flected in heart rate acti­vi­ty. High-qua­li­ty ECG data in­clu­de mea­su­re­ments of Heart Rate Va­ri­a­bi­li­ty, which is as­so­ci­a­ted with le­vels of phy­si­o­lo­gi­cal or psy­cho­lo­gi­cal stress.
Electro­my­o­grap­hy (EMG)
EMG records musc­le move­ment through bursts of electri­cal acti­vi­ty ge­ne­ra­ted by con­tra­ctions. We use EMG not only to un­der­stand muscu­lar acti­vi­ty, but also to in­ve­sti­ga­te its as­so­ci­a­tion with spe­ci­fic emo­tions and be­havi­o­ral outco­mes—par­ti­cu­lar­ly through sen­si­ti­ve mea­su­re­ments of fa­ci­al musc­les using fa­ci­al electro­my­o­grap­hy.
Fa­ci­al expres­sion ana­ly­sis (FEA)
Fa­ci­al coding is the pro­cess of mea­suring hu­man emo­tions through fa­ci­al expres­sions. With fa­ci­al expres­sion ana­ly­sis, we test the im­pa­ct of any con­tent, pro­duct, or ser­vi­ce that is expected to eli­cit emo­tio­nal arous­al and fa­ci­al re­spon­ses.
Re­spira­tion (RSP)
Re­spira­tory rate is ty­pi­cal­ly de­fi­ned as the num­ber of bre­at­hs ta­ken per mi­nu­te. Va­ri­a­bi­li­ty in bre­at­hing pat­terns over time—and even the num­ber of sig­hs—can provi­de in­for­ma­tion about cog­ni­ti­ve, emo­tio­nal, and phy­si­o­lo­gi­cal sta­tes.
Vir­tu­al re­a­li­ty (VR)
VR de­vi­ces make it po­s­sib­le to ex­pe­ri­en­ce new wor­lds with un­pre­ce­den­ted fi­de­li­ty. Im­mer­sion in en­viron­ments that are im­pra­cti­cal, dan­gerous, or even im­pos­sib­le to en­co­un­ter in real life is enab­led through de­vi­ces no lar­ger than a pair of bi­no­cu­lars.

Con­tact Neur­o­Lab

De­part­ment of Di­git­al­iz­a­tion
Copen­ha­gen Busi­ness School
How­itzvej 60
Fre­deriks­berg 2000
Den­mark
E-mail: rg.digi@cbs.dk

Par­ti­cip­ate in our re­search

In­ter­ested in how the brain re­sponds to di­git­al tech­no­lo­gies? Cre­ate a pro­file and sign up to take part in one of our on­go­ing stud­ies at Neur­o­Lab.
We are cur­rently run­ning an ex­per­i­ment on on­line dat­ing plat­forms, us­ing eye track­ing, gal­van­ic skin re­sponse, fa­cial ex­pres­sion ana­lys­is, and EEG

Dur­a­tion: 45 minutes
Pay: Movie tick­et (Nor­d­isk Film Bio­grafer)
Loc­a­tion: Neur­o­Lab, How­itzvej 60, 1st floor

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