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Institut for Afsætningsøkonomi

Siden 2018 har Ad (“Addy”) de Jong været professor i afsætningsøkonomi på Copenhagen Business School. Han opnåede en M.Sc. i psykometri ved Leiden Universitet (1993-1998, Holland) og har en Ph.D. fra Handelshøjskolen ved Maastricht Universitet (1998-2003, Holland). Han arbejdede derefter ved Eindhoven University of Technology (2003-2014, Holland) som en postdoktoral forsker, adjunkt og lektor. I 2014 blev han udnævnt til professor i marketing på Aston Business School (2014-2017, Storbritannien).
Hans forskning fokuserer på frontline marketing, frontline medarbejdere, salg-/service teams, salg/service innovation, marketing research metoder (f. eks., multivariate statistik, multilevel regression analyse).
Ad de Jong virker på redaktionelle review boards på Journal of Service Research, Industrial Marketing Management og Journal of Personal Sales & Sales Management, og han har virket som redaktør for et særligt problem om salg og innovation til Journal of Product Innovation Management. Han har udgivet i forskellige tidsskrifter, herunder Management Science, Journal of Marketing, Journal of Management, Industrial Marketing Management, Journal of Retail, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, Journal of Service Research , Journal of Management Studies, Journal of Product Innovation Management, British Journal of Management, Decision Sciences og Marketing Letters.
Han har undervist på Ph.D.-kurser (om emner som (1) dataudnyttelse, (2) multiple regressionsanalyse, (3) multilevel regressionsanalyse, (4) hvordan man positionerer sin afhandling, (5) hvordan man reagerer på bedømmer rapporter, (6) faktoranalyse) på universiteter over hele verden, herunder Aston Business School (UK); Aalto Universitet (Finland); Maastricht University (Holland); Henley Business School (UK); Eindhoven University of Technology (Holland); ESCP Europe Business School, (Berlin); Det Autonome Universitet i Madrid (Spanien); Teknisk Universitet Darmstadt (Tyskland); University of Ljubljana (Slovenien); University of Valladolid (Spanien); University of Newcastle (Australien) og ESCP Europe Business School, (Paris).
Frontline marketing, frontline employees, sales/service teams, sales/service innovation, marketing research methods (e.g., multivariate statistics, multilevel regression analysis).
Creating Innovation and Customer Value
Marketing and Creative Processes
Positioning and Creative Strategies for Integrated Marketing Communication
Ad de Jong supervises about three MSc theses a year. He has supervised numerous MSc students at various universities. He has also supervised several PhD students. Topics of supervision are frontline marketing, frontline teams, innovation selling, service marketing. Ad de Jong prefers quantitative approaches.
Van der Borgh, W., de Jong A., and Nijssen E. (2017) Why helping coworkers does not always make you poor: The contingent role of common and unique position within the sales team. Industrial Marketing Management.
Van der Borgh, Michel, Ad de Jong, and Ed Nijssen (2017). “Alternative Mechanisms Guiding Salespersons’ Ambidextrous Product Selling” British Journal of Management. 28, 331–353
Ruth Stock-Homburg, Ad de Jong, and Nicolas Zacharias (2017). Frontline Employees’ Innovative Service Behavior as Key to Customer Loyalty: Insights into FLEs’ Resource Gain Spiral? Journal of Product Innovation Management. 34 (2) 223-245.
Hensen, Niek, Isobel Keeling, Ko de Ruyter, Martin Wetzels, and Ad de Jong (2016) "Making SENS: Exploring the Antecedents and Impact of Store Environmental Stewardship Climate" Journal of the Academy of Marketing Science. 44 (4) 497–515
De Jong, A., M. Verbeke, and E.J. Nijssen (2014) Introduction to the Journal of Product Innovation Management Special Section on Sales and Innovation Journal of Product Innovation Management 31 (4):643–646
Berg, W. van den, Verbeke, W., Bagozzi, R., Worm, L., Jong, A. de, Nijssen, E.J. (2014). Salespersons as internal knowledge brokers and new products selling: Discovering the link to genetic makeup. Journal of Product Innovation Management. 31 (4): 695–709
De Jong A., M. Song, and L. Song (2013) How Lead Founder Personality Affects New Venture Performance: The Mediating Role of Team Conflict. Journal of Management 39 (7) 1825-1854.
Schepers, J.J.L., Falk T, de Ruyter K, de Jong A., and Hammerschmidt M. (2012). Principles and Principals: Do Customer Stewardship and Agency Control Compete or Complement when Shaping Frontline Employee Behavior? Lead article in: Journal of Marketing 76 (November), 1 –20
Schepers, J.J.L., De Jong, A., De Ruyter, K., and Wetzels, M.G.M. (2011). Fields of Gold: Perceived Efficacy in Virtual Field Service Employee Teams, Journal of Service Research. 14(3), 372-389
De Ruyter K., de Jong A., and M. Wetzels (2009). Antecedents and Consequences of Environmental Stewardship in Boundary-Spanning B2B Teams. Journal of the Academy of Marketing Science 37 (4) 470–487.
van Birgelen M., A. de Jong, and K. de Ruyter (2006). Loyalty in Multi-Channel Service Retailing: A Comprehensive Study on the Effects of Multi-channel Satisfaction. Journal of Retailing, 82 (4), 367-377.
de Jong, A., K. de Ruyter, and M. Wetzels (2006). Linking Employee Confidence to Performance:. A Study of Self-Managing Service Teams. Journal of the Academy of Marketing Science, 34 (4), 576-587
de Jong, A., K. de Ruyter, and Lemmink J.G.A.M. (2005) Service Climate in Self-Managing Teams: Mapping the Linkage of Team Member Perceptions and Service Performance Outcomes in a Business-to-Business Setting. Journal of Management Studies 42 (8) 1593-1620.
de Jong, A., K. de Ruyter, and M. Wetzels (2005). Antecedents and Consequences of Group Potency: A Study of Self-Managing Service Teams. Management Science, 51 (11), 1610-1625.
de Jong, A., K. de Ruyter, and J. Lemmink (2004). Antecedents and Consequences of the Service Climate in Boundary-Spanning Self-Managing Service Teams. Journal of Marketing, 68 (2), 18-35.
de Jong, A. and K. de Ruyter (2004). Adaptive versus Proactive Behavior in Service Recovery: The Role of Self-Managing Teams. Decision Sciences, 35 (3), 457-491.
de Jong, A., K. de Ruyter, and J. Lemmink (2003). The Adoption of Information Technology in Self-Managing Service Teams. Journal of Service Research, 6 (2), 162-179.
van Birgelen M., K. de Ruyter, A. de Jong, and M. Wetzels (2002). Customer Evaluations of After-Sales Service Contact Modes: An Empirical Analysis of National Culture's Consequences. International Journal of Research in Marketing, 19 (1), 43-64.
van Dolen, W., J. Lemmink, K. de Ruyter, and A. de Jong (2002). Customer-Sales Employee Encounters: A Dyadic Perspective. Journal of Retailing, 78, 265-279.
I: 2022 AMA Winter Academic Conference: Reconnecting and Reconceiving the Marketplace. . red. /Ashlee Humphreys; Grant Packard; Katrijn Gielens. Chicago : American Marketing Association 2022, 4 s., s. 800-803 (AMA Educators Proceedings, Vol. 33)
I: Celebrating the Past and Future of Marketing and Discovery with Social Impact: 2021 AMS Virtual Annual Conference and World Marketing Congress . red. /Juliann Allen; Bruna Jochims; Shuang Wu. Cham : Springer 2022, 1 s., s. 253-254 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
I: 2022 AMA Summer Academic Conference Proceedings: Light in the Darkness: Marketing’s Role in Driving Positive Change. . red. /Andrea Godfrey Flynn; Ravi Prakash Mehta; Cinthia Satornino. Vol. 33, Chicago : American Marketing Association 2022
I: PLOS ONE, Vol. 16, Nr. 10, 10.2021
I: How to Fast-track Your Academic Career: A Guide for Mid-career Scholars. Cheltenham : Edward Elgar Publishing 2021, s. 189-203 (How To Guides)
I: Handbook of Teaching and Learning at Business Schools: A Practice-based Approach. . red. /Thyra Uth Thomsen; Adam Lindgreen; Annemette Kjærgaard; Eleri Rosier; Aybars Tuncdogan. Cheltenham : Edward Elgar Publishing 2021, s. 138–151
I: Journal of the Academy of Marketing Science, Vol. 49, Nr. 2, 3.2021, s. 304-326
I: Industrial Marketing Management, Vol. 93, 2.2021, s. 1-9
I: European Journal of Marketing, Vol. 55, Nr. 12, 2021, s. 3059-3098
I: How to Fast-track Your Academic Career: A Guide for Mid-career Scholars. Cheltenham : Edward Elgar Publishing 2021, s. 273-293 (How To Guides)
I: Journal of Business Research, Vol. 134, 9.2021, s. 601-617
I: Proceedings of the European Marketing Academy (EMAC) Conference 2021: Marketing for Growth. . red. /Abel Monfort. Brussels : European Marketing Academy. EMAC 2021, 1 s.
I: European Journal of Marketing, Vol. 54, Nr. 4, 2020, s. 741-760
I: Marketing Opportunities and Challenges in a Changing Global Marketplace. AMSAC 2019: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. . red. /Shuang Wu; Felipe Pantoja; Nina Krey. Cham : Springer 2020, 2 s., s. 127-128 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
I: Journal of Service Research, Vol. 23, Nr. 4, 11.2020, s. 401-408
I: Journal of Service Research, Vol. 22, Nr. 3, 8.2019, s. 323-344
I: Proceedings of the 18th International Marketing Trends Conference 2019. red. /Jean-Claude Andreani; Umberto Collesei. Paris-Venice : Marketing Trends Association 2019
I: International Journal of Innovation Management, Vol. 23, Nr. 2, 2.2019
Abstract from ISBE 2019 Conference, 2019
I: Industrial Marketing Management, Vol. 77, 2.2019, s. 23-40
I: Journal of Personal Selling & Sales Management, Vol. 38, Nr. 1, 2018, s. 2-29
I: Unternehmung, Vol. 72, Nr. 1, 2018, s. 37-50
I: British Journal of Management, Vol. 28, Nr. 2, 2017, s. 331–353
I: Journal of Product Innovation Management, Vol. 34, Nr. 2, 1.3.2017, s. 223-245
I: International Journal of Production Economics, Vol. 172, 2016, s. 65-75
I: Journal of Purchasing and Supply Management, Vol. 22, Nr. 3, 2016, s. 196-204
I: Journal of the Academy of Marketing Science, Vol. 44, Nr. 4, 7.2016, s. 497-515
I: Information Systems Frontiers, Vol. 18, Nr. 4, 8.2016, s. 717-734
I: Information and Software Technology, Vol. 63, 2015, s. 31-43
I: Journal of Product Innovation Management, Vol. 31, Nr. 4, 2014, s. 643-646
I: Transportation Research. Part A: Policy & Practice, Vol. 59, 2014, s. 91-105
I: Journal of Product Innovation Management, Vol. 31, Nr. 4, 2014, s. 695-709
I: Journal of Management, Vol. 39, Nr. 7, 2013, s. 1825-1854
I: Journal of Marketing, Vol. 76, Nr. 6, 2012, s. 1-20
I: Journal of Service Research, Vol. 14, Nr. 3, 2011, s. 372-389
I: Academy of Marketing Science. Journal, Vol. 37, Nr. 4, 2009, s. 470–487
I: International Journal of Service Industry Management, Vol. 19, Nr. 3, 2008, s. 353-378
I: Computers and Education, Vol. 51, Nr. 2, 2008, s. 757-775
I: Marketing Letters, Vol. 17, Nr. 2, 2006, s. 119-136
I: Journal of the Academy of Marketing Science, Vol. 34, Nr. 4, 2006, s. 576-587
I: Journal of Retailing, Vol. 82, Nr. 4, 2006, s. 367-377
I: Management Science, Vol. 51, Nr. 11, 2005, s. 1610-1625
I: Journal of Management Studies, Vol. 42, Nr. 8, 2005, s. 1593–1620
I: Decision Sciences, Vol. 35, Nr. 3, 2004, s. 457-491
I: Journal of Marketing, Vol. 68, Nr. 2, 2004, s. 18-35
I: Journal of Service Research, Vol. 6, Nr. 2, 2003, s. 162–179
I: International Journal of Research in Marketing, Vol. 19, Nr. 1, 2002, s. 43-64
I: Journal of Retailing, Vol. 78, Nr. 4, 2002, s. 265-279
I: Journal of Service Management, Vol. 12, Nr. 2, 2001, s. 158-183
I: Friesch Dagblad, 23.12.2019