Institut for Afsætningsøkonomi

adjmarktg

Institut for Afsætningsøkonomi

Ad de
Jong
Professor


Kontor: SOL/C3.02
Tel:
+4538152135
E-mail: adj.marktg@cbs.dk
ADJ
Præsentation

Since 2024 Ad (“Addy”) de Jong is the first Kraks Fond Professor of Marketing at the Department of Marketing at Copenhagen Business School. The establishment of the Kraks Fond Professor of Marketing, made possible by a generous donation from the Kraks Fond. The purpose of the professorship is to continuously strengthen research, research-based teaching, and research dissemination at CBS within and for the benefit of Danish trade and industry, as well as to continuously spread knowledge of the results of the research. Ad obtained a M.Sc. in Psychometrics at the University of Leiden (1993-1998, The Netherlands) and has a Ph.D. from the School of Economics & Business Administration at the University of Maastricht (1998-2003, The Netherlands). He then worked at Eindhoven University of Technology (2003-2014, The Netherlands) as a Postdoctoral Researcher, Assistant Professor, and Associate Professor, respectively. In 2014 he was appointed as a Professor of Marketing at Aston Business School (2014-2017, United Kingdom). In 2018 he got appointed as a Professor of Marketing at Copenhagen Business School. 

His research focuses on: frontline marketing, frontline employees, personal selling and sales management, selling innovations, service marketing and management, service innovation, value-based selling, gamification, circular economics, marketing research methods, multilevel analysis

Ad de Jong is Associate Editor of the Journal of Service Research and serves on the editorial review boards, of Industrial Marketing Management, and the Journal of Personal Selling & Sales Management. He has published in various journals including Management Science, the Journal of Marketing, the Journal of the Academy of Marketing Science, the Journal of Management, the Journal of Service Research, Industrial Marketing Management, the Journal of Retailing, the International Journal of Research in Marketing, the Journal of Management Studies, the Journal of Product Innovation Management, the British Journal of Management, the European Journal of Marketing, Marketing Letters, the Journal of Business Research etc.

He has taught PhD courses (on topics, such as (1) multilevel analysis, (2) data exploration, (3) how to position your paper, (4) how to respond to referee reports at universities all over the world, including Aston Business School (UK); Aalto University (Finland); Copenhagen Business School (Denmark), Maastricht University (Netherlands); Henley Business School (UK); Eindhoven University of Technology (Netherlands); ESCP Europe Business School, (Berlin); Autonomous University of Madrid (Spain); Technical University Darmstadt (Germany); University of Ljubljana (Slovenia); University of Valladolid (Spain); University of Newcastle (Australia), and ESCP Europe Business School, (Paris).

Primære forskningsområder

Frontline marketing, frontline employees, sales/service teams, sales/service innovation, marketing research methods (e.g., multivariate statistics, multilevel regression analysis).

Curriculum Vitae
Download langt CV som PDF
Link til denne hjemmeside
www.cbs.dk/staff/adjmarktg
Kurser

Creating Innovation and Customer Value
Marketing and Creative Processes
Positioning and Creative Strategies for Integrated Marketing Communication

Vejledning

Ad de Jong supervises about three MSc theses a year. He has supervised numerous MSc students at various universities. He has also supervised several PhD students. Topics of supervision are frontline marketing, frontline teams, innovation selling, service marketing. Ad de Jong prefers quantitative approaches.

Udvalgte publikationer

Van der Borgh, W., de Jong A., and Nijssen E. (2017) Why helping coworkers does not always make you poor: The contingent role of common and unique position within the sales team. Industrial Marketing Management.

Van der Borgh, Michel, Ad de Jong, and Ed Nijssen (2017). “Alternative Mechanisms Guiding Salespersons’ Ambidextrous Product Selling” British Journal of Management. 28, 331–353

Ruth Stock-Homburg, Ad de Jong, and Nicolas Zacharias (2017). Frontline Employees’ Innovative Service Behavior as Key to Customer Loyalty: Insights into FLEs’ Resource Gain Spiral? Journal of Product Innovation Management. 34 (2) 223-245.

Hensen, Niek, Isobel Keeling, Ko de Ruyter, Martin Wetzels, and Ad de Jong (2016) "Making SENS: Exploring the Antecedents and Impact of Store Environmental Stewardship Climate" Journal of the Academy of Marketing Science. 44 (4) 497–515

De Jong, A., M. Verbeke, and E.J. Nijssen (2014) Introduction to the Journal of Product Innovation Management Special Section on Sales and Innovation Journal of Product Innovation Management 31 (4):643–646

Berg, W. van den, Verbeke, W., Bagozzi, R., Worm, L., Jong, A. de, Nijssen, E.J. (2014). Salespersons as internal knowledge brokers and new products selling: Discovering the link to genetic makeup. Journal of Product Innovation Management. 31 (4): 695–709

De Jong A., M. Song, and L. Song (2013) How Lead Founder Personality Affects New Venture Performance: The Mediating Role of Team Conflict. Journal of Management 39 (7) 1825-1854.

Schepers, J.J.L., Falk T, de Ruyter K, de Jong A., and Hammerschmidt M. (2012). Principles and Principals: Do Customer Stewardship and Agency Control Compete or Complement when Shaping Frontline Employee Behavior? Lead article in: Journal of Marketing 76 (November), 1 –20

Schepers, J.J.L., De Jong, A., De Ruyter, K., and Wetzels, M.G.M. (2011). Fields of Gold: Perceived Efficacy in Virtual Field Service Employee Teams, Journal of Service Research. 14(3), 372-389

De Ruyter K., de Jong A., and M. Wetzels (2009). Antecedents and Consequences of Environmental Stewardship in Boundary-Spanning B2B Teams. Journal of the Academy of Marketing Science 37 (4) 470–487.

van Birgelen M., A. de Jong, and K. de Ruyter (2006). Loyalty in Multi-Channel Service Retailing: A Comprehensive Study on the Effects of Multi-channel Satisfaction. Journal of Retailing, 82 (4), 367-377.

de Jong, A., K. de Ruyter, and M. Wetzels (2006). Linking Employee Confidence to Performance:. A Study of Self-Managing Service Teams. Journal of the Academy of Marketing Science, 34 (4), 576-587

de Jong, A., K. de Ruyter, and Lemmink J.G.A.M. (2005) Service Climate in Self-Managing Teams: Mapping the Linkage of Team Member Perceptions and Service Performance Outcomes in a Business-to-Business Setting. Journal of Management Studies 42 (8) 1593-1620.

de Jong, A., K. de Ruyter, and M. Wetzels (2005). Antecedents and Consequences of Group Potency: A Study of Self-Managing Service Teams. Management Science, 51 (11), 1610-1625.

de Jong, A., K. de Ruyter, and J. Lemmink (2004). Antecedents and Consequences of the Service Climate in Boundary-Spanning Self-Managing Service Teams. Journal of Marketing, 68 (2), 18-35. 

de Jong, A. and K. de Ruyter (2004). Adaptive versus Proactive Behavior in Service Recovery: The Role of Self-Managing Teams. Decision Sciences, 35 (3), 457-491. 

de Jong, A., K. de Ruyter, and J. Lemmink (2003). The Adoption of Information Technology in Self-Managing Service Teams. Journal of Service Research, 6 (2), 162-179.

van Birgelen M., K. de Ruyter, A. de Jong, and M. Wetzels (2002). Customer Evaluations of After-Sales Service Contact Modes: An Empirical Analysis of National Culture's Consequences. International Journal of Research in Marketing, 19 (1), 43-64.

van Dolen, W., J. Lemmink, K. de Ruyter, and A. de Jong (2002). Customer-Sales Employee Encounters: A Dyadic Perspective. Journal of Retailing, 78, 265-279.

Publikationer sorteret efter:
2024
Sönnich Sönnichsen; Ad de Jong; Jesper Clement; Roger Maull; Chris Voss / The Circular Economy : A Transformative Service Perspective.
I: Journal of Service Research, 24.1.2024
Tidsskriftartikel > peer review
2022
Christian Winter; Nicolas A. Zacharias; Ad de Jong; Johannes Habel / Give Me Your Genes and I Tell You Your Sales Success?
I: 2022 AMA Winter Academic Conference: Reconnecting and Reconceiving the Marketplace. . red. /Ashlee Humphreys; Grant Packard; Katrijn Gielens. Chicago : American Marketing Association 2022, 4 s., s. 800-803 (AMA Educators Proceedings, Vol. 33)
Konferenceabstrakt i proceedings > peer review
Christian Winter; Nicolas A. Zacharias; Ad de Jong; Johannes Habel / The Effect of Genetic Predispositions on Salespeople’s Canvassing and Closing : An Abstract.
I: Celebrating the Past and Future of Marketing and Discovery with Social Impact: 2021 AMS Virtual Annual Conference and World Marketing Congress . red. /Juliann Allen; Bruna Jochims; Shuang Wu. Cham : Springer 2022, 1 s., s. 253-254 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
Konferenceabstrakt i proceedings > peer review
Ad de Jong; Johannes Habel; Nathaniel Hartmann; Selma Kadic-Maglajlic; Nicolas A. Zacharias / The Neurotic Salesperson
I: 2022 AMA Summer Academic Conference Proceedings: Light in the Darkness: Marketing’s Role in Driving Positive Change. . red. /Andrea Godfrey Flynn; Ravi Prakash Mehta; Cinthia Satornino. Vol. 33, Chicago : American Marketing Association 2022
Konferenceabstrakt i proceedings > peer review
2021
Torben Hansen; Judith Lynne Zaichkowsky; Ad de Jong / Are Women Always Better Able to Recognize Faces? : The Unveiling Role of Exposure Time.
I: PLOS ONE, Vol. 16, Nr. 10, 10.2021
Tidsskriftartikel > peer review
Adam Lindgreen; C. Anthony Di Benedetto; Ad de Jong; Luigi M. De Luca; Heiner Evanschitzky; Michael J. Mol; Robert E. Morgan; John Nicholson; Tobias Schäfers / Framing a Manuscript
I: How to Fast-track Your Academic Career: A Guide for Mid-career Scholars. Cheltenham : Edward Elgar Publishing 2021, s. 189-203 (How To Guides)
Bidrag til bog/antologi > peer review
Rushana Khusainova; Yasin Sahhar; Ad de Jong / Gamification in Education : The Case of Gamified Learning in Teams.
I: Handbook of Teaching and Learning at Business Schools: A Practice-based Approach. . red. /Thyra Uth Thomsen; Adam Lindgreen; Annemette Kjærgaard; Eleri Rosier; Aybars Tuncdogan. Cheltenham : Edward Elgar Publishing 2021, s. 138–151
Bidrag til bog/antologi > peer review
Ad de Jong; Nicolas A. Zacharias; Edwin J. Nijssen / How Young Companies Can Effectively Manage Their Slack Resources over Time to Ensure Sales Growth : The Contingent Role of Value-based Selling.
I: Journal of the Academy of Marketing Science, Vol. 49, Nr. 2, 3.2021, s. 304-326
Tidsskriftartikel > peer review
Ad de Jong; Ko De Ruyter; Debbie Isobel Keeling; Alexandra Polyakova; Torsten Ringberg / Key Trends in Business-to-Business Services Marketing Strategies : Developing a Practice-based Research Agenda.
I: Industrial Marketing Management, Vol. 93, 2.2021, s. 1-9
Tidsskriftartikel > peer review
Iftakar Hassan Abdulla Haji; Alessandro M. Peluso; Ad de Jong / Online Private Self-disclosure’s Potential for Experiential Value Co-creation
I: European Journal of Marketing, Vol. 55, Nr. 12, 2021, s. 3059-3098
Tidsskriftartikel > peer review
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