MSc in Economics and Business Administration in Strategy, Organisation and Leadership
Negotiation: Theory and Practice
About the course
What you will learn
By the end of this course, students will be able to:
- Describe and apply basic principles such as aspiration and reservation points, BATNA, bargaining zones
- Develop awareness of their own negotiation style and gain valuable experience from repeated negotiation exercises
- Identify the psychological processes underling the decisions of negotiators and the biases that typically affect them, for instance (but not limited to) the effects of culture, emotions, gender and interaction style.
- Understand different negotiation situations and the strategies appropriate to specific situations at the bargaining table
- Critique and evaluate the strategies and mistakes that affect the outcome of real life negotiations.
- Apply behavioral theories to negotiation situations, such as the role of emotions, gender, cultural background and how that impacts concessions, information sharing and willingness to negotiate.