In­teg­rat­ing Strategy Pro­ject

Course content

The master's project (ISP) is the final step before graduation and aims at integrating the various topics by choosing an issue related to each participant’s company and analysing this in great detail, using real world data. To help participants focus and to provide valuable feedback in the process of writing the project, three presentations are scheduled where feedback is given by a panel of academic and business experts. The aim is that the participants have thoroughly analysed a strategic issue, proposed solutions and proposed an implementation plan. These presentations cover the four constituent parts of the project as follows:

• Industry Analysis
• Company and Issue Analysis
• The complete project with an Implementation Plan
• The last presentation serves as the oral defence of the master's project.