Course content
- Course Content, Structure, and Pedagogical Approach:
This course provides students with a fundamental understanding of gamification as a concept in digital services that is getting increasingly taken up by public and private organizations. Gamification is the process of applying game design elements and principles in non-game contexts to engage, motivate, and drive desired behaviors. It leverages the psychological drivers that make games engaging—such as challenge, reward, competition, and progression—to enhance user experience and facilitate learning, productivity, or behavior change in various settings.
Gamification range from various loyalty programs to actual games constructed to support or create a certain type of of behaviour in users or consumers. The course will look into the theories and practices for gamification to provide a better understanding of both the potential and limitations of gamification in service management with particular emphasis on managing digital services.
The course will cover:
- Gamification as a concept and practice for organizations, such as employee or user engagement, encouraging customer loyalty.
- How to use gamification for driving user interaction on digital platforms including social media.
- Gamification as a tool in service management
By the end of the course, students will:
- Develop an awareness of the main tools and techniques related to gamification
- Learn how gamification can be used managing in digital services.
- Apply theories and frameworks to analyze gamification in service management.
See course description in course catalogue