Course content
Entrepreneurship involves starting and managing new ventures and is essential to our economy and society. For service management, entrepreneurship is equally relevant for all three profiles.
Entrepreneurship means putting novel ideas into practice and build a business around it. Simple as it may sound, entrepreneurial journeys are fragile, as entrepreneurs face numerous challenges when trying to create new markets for their products and services during technological, managerial and demographic transitions. To succeed, entrepreneurs must build effective organizations that are capable of meeting customers’ needs and of anticipating and responding to emergent demands. The course provides students with conceptual frameworks and practical knowledge to reflect critically on conditions for entrepreneurial success with specific emphasis on the leadership dimension of service innovation. The course combines theoretical knowledge and case studies that can be used as inspiration and provide tools to be applied in developing entrepreneurial business plans. The course will end with the 2nd year project, where students are expected to develop and present entrepreneurial plans around ideas for service development and provide arguments for their business relevance.
See course description in course catalogue