Course content
Digitalization is disrupting a whole range of industries, changing the nature of our work, the way we live our lives, and the way that business is done. At the heart of this is digitality, or the characteristics of digital technology, which profoundly changes the capacity for businesses to innovate and to reconfigure their business models. The ambition of this course is to help us understand why this is the case and to understand the dynamics of business models in the context of digitality, the importance of theoretically explainable engines and mechanisms for driving digital business, and the strategies businesses use to harness these engines and mechanisms to build successful business. The course broadly divides into three areas which considers 1) the characteristics of digital technologies which affect how business is done; 2) the components and dynamics of digital business models; 3) different strategic approaches to combining and configuring the components of digital business models as specific engines and mechanisms to drive digital business. The course aims to help students advance their careers by enabling them understand, critique and positively influence digital business.
The course will consist of ten 4-hour sessions employing a blended approach to learning. Some aspects will be online and other aspects will be carried out physically in class. Learning will consist of lectures, exercises, case study analyses and workshops.
In the lecture sessions, a combination of pre-recorded online lecture-mode instruction and case exercises will be used to enable students to identify and describe characteristics, concepts, theoretical frameworks, and principles of digital business model strategy.
In the workshop sessions, students will work in teams carrying out two sorts of activity: (1) engage in case-based teaching to apply and discuss the concepts and theories obtained in the lectures to real-life case studies; (2) work on group projects to develop their own cases of digital business models and their associated engines in Danish and international organisations, which enable students to further develop knowledge and skills in describing opportunities, challenges and consequences for digital business models in organisations. Groups are expected to present their projects in workshops at the end of the course, after which they will receive oral and written feedback. The group presentation and the feedback received will provide material for students’ individual exam assignment.
See course description in course catalogue