Di­git­al Entrepreneur­ship

Course content

The course translates theoretical and methodological skills into practice in order to enable students to start a company. The course will treat digital technologies as both (1) an outcome of entrepreneurship, and (2) an enabler of the process of entrepreneurship.

The course would expose students to the different key considerations for undertaking an entrepreneurial journey. The entrepreneurial journey is structured along the ideation, creation and capture of value with emphasis on digital technology as a pivotal component of the venture.

To develop new entrepreneurial competencies, the students will work in groups toward the successful commercial offering of entrepreneurial initiatives to the marketplace. The course will involve video lectures and intensive workshop sessions. The course will cover phases of an ideal entrepreneurial process from ideation, over product development, launch, and commercialization. The expected output from the class is a portfolio document containing a video pitch, presentation deck including a business plan, go-to-market strategy, and a prototype.

The course instruction is a combination of video lectures and hands-on workshops with ample involvement of guest experts.