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MSc in Business Administration and Digital Business

Di­git­al Busi­ness Pro­ject

About the course

What you will learn

  • Demonstrate the ability to identify a relevant research question or research objective that integrates business and digital technology perspectives
  • Apply business and technology knowledge and appropriate terminology to the chosen topic, and demonstrate an understanding of the relationship between business and digital technology
  • Apply an appropriate research methodology for investigating the chosen problem or opportunity (collecting and analyzing empirical data or developing a digital artefact), and critically reflect on the strengths and limitations of the chosen method
  • Establish clear connections between problem formulation (the research question), analysis, discussion, implications, and conclusion
  • Evaluate the implications of the research findings for digital business, and identify potential areas for further investigation and improvement
  • Demonstrate the ability to communicate clearly in English about their research and the implications that derive from their findings