MSc in Business Administration and Digital Business
Digital Business Project
About the course
What you will learn
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors:
- Demonstrate the ability to identify a relevant research question or research objective that integrates business and digital technology perspectives
- Apply business and technology knowledge and appropriate terminology to the chosen topic, and demonstrate an understanding of the relationship between business and digital technology
- Apply an appropriate research methodology for investigating the chosen problem or opportunity (collecting and analyzing empirical data or developing a digital artefact), and critically reflect on the strengths and limitations of the chosen method
- Establish clear connections between problem formulation (the research question), analysis, discussion, implications, and conclusion
- Evaluate the implications of the research findings for digital business, and identify potential areas for further investigation and improvement
- Demonstrate the ability to communicate clearly in English about their research and the implications that derive from their findings