Chan­ging Tour­ist­ic Be­ha­viour

Course content

This course will provide an advanced level of understanding tourist behaviour with the specific focus on behavioural change, with the aim to understand how to implement change to a more sustainable tourist behaviour. This also includes aspects of change management and how to conduct measurements of changing behaviour (e.g., experimental design).

Through providing an overview of theories and research from the field, as well as some hands-on insights from practice the course is designed to be highly interactive and build upon principles of active learning. Students are expected to comment on readings and are invited to do group exercises throughout the course.

Key theoretical frameworks, concepts and issues regarding tourist behaviour and behavioural change will be presented in learning videos and then discussed in class. Part of the course fabric is also the inclusion of guest speakers from the Danish Industry, as well as a fieldwork assignment done both together as a class, in groups and/or individually. We are going to discuss ideas and ways of doing research in class.