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BSc in International Business

Busi­ness Re­search Meth­od­o­logy

About the course

What you will learn

  • Demonstrate a basic understanding of ontological and epistemological assumptions commonly applied in contemporary social science research, especially in the area of international business
  • Assess the strengths and limitations of different methodological decisions in relation to a given research problem.
  • Account for the relationship between theory, method, data collection, and analysis by producing a research design that is able to link a research question to methods and empirical data.
  • Independently apply basic methodologies in business research, including (1) the selection and critical evaluation of secondary sources and (2) methods, and techniques for the collection of primary data, such as interviews, questionnaires, text analysis, and methods of direct observation.
  • Evaluate the quality of research in terms of reliability and validity or other relevant criteria