trsi

Department of Strategy and Innovation

Thomas
Ritter
Professor


Room: KIL/14.A-3.71
Tel:
+4538152121
E-mail: tr.si@cbs.dk
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Presentation

Thomas Ritter is Professor of Market Strategy and Business Development. Thomas Ritter’s main research interest is in firms’ commercial competence, i.e. the way firms earn profits. This overall interest can be divided into studies on customer insight and market segmentation, customer value creation and value modelling, customer relationship management, and market strategy development. Projects are either on the operational, execution level (how are things done) or on the executive level (how to lead the market-oriented and customer-centric firm). Thomas’ work has been widely published in journals including International Journal of Research in Marketing, Journal of Business Research, Industrial Marketing Management and Journal of Business and Industrial Marketing.

Primary research areas
  • Commercial competence
  • Market strategies
  • Customer insight and segmentation
  • Customer relationship management
  • Customer value modelling
  • Business development
Administrative tasks


Social media
Link to this homepage
www.cbs.dk/en/staff/trsi
Courses
  • Forretningsudvikling (Master of Business Development)
  • Strategy Development (EMBA)
Other teaching activities

Executive teaching courses and programs for CBS Executive

Selected publications


Publications sorted by:
2022
Thomas Ritter; Carsten Lund Pedersen / An Entrepreneur's Guide to Surviving the "Death Valley Curve"
In: Harvard Business Review Digital Articles, 2022
Journal article > peer review
Thomas Ritter; Carsten Lund Pedersen; Poul Houman Andersen / Map Your Market Offerings : What Kind of Value Proposition Can Your Customers Buy from You?.
Frederiksberg : Copenhagen Business School, CBS 2022, 16 p. (P+S+D Integration Booklet Series)
Report
Thomas Ritter; Carsten Lund Pedersen; Poul Houman Andersen / Market Offering Map
Frederiksberg : Copenhagen Business School, CBS 2022, 1 p.
Other contribution
Thomas Frandsen; Juliana Hsuan; Carsten Lund Pedersen; Jawwad Raja; Thomas Ritter / Product + Service + Data Integration : How Integrated Are Products, Services and Data in Your Business?.
Frederiksberg : Copenhagen Business School, CBS 2022, 12 p. (P+S+D Integration Booklet Series)
Report
Carsten Lund Pedersen; Thomas Ritter / Strategy Poster
Frederiksberg : Copenhagen Business School, CBS 2022, 1 p.
Other contribution
Carsten Lund Pedersen; Thomas Ritter / The Market-shaping Potential of a Crisis
In: Industrial Marketing Management, Vol. 103, 5.2022, p. 146-153
Journal article > peer review
Carsten Lund Pedersen; Thomas Ritter / Updating the Theory of Industrial Marketing : Industrial Marketing as a Bayesian Process of Belief-updating.
In: Industrial Marketing Management, Vol. 102, 4.2022, p. 403-420
Journal article > peer review
Carsten Lund Pedersen; Thomas Ritter / What Is Your Strategy? : How to Put Your Strategic Thinking onto a Single Strategy Poster.
Frederiksberg : Copenhagen Business School, CBS 2022, 16 p. (P+S+D Integration Booklet Series)
Report
2021
Carsten Lund Pedersen; Thomas Ritter / Analyzing and Developing Digitization Capabilities for Data-driven Projects in SMEs
In: Big Data in Small Business: Data-driven Growth in Small and Medium-sized Enterprises. . ed. /Carsten Lund Pedersen; Adam Lindgreen; Thomas Ritter; Torsten Ringberg. Cheltenham : Edward Elgar Publishing 2021, p. 104-116
Book chapter > peer review
Carsten Lund Pedersen; Thomas Ritter / Are You Ready to Climb Aboard the Data Train?
Berkeley, CA : Haas School of Business 25.4.2021
Net publication - Internet publication
More results... (total 178 results)
Academic Interests


Research Projects
Outside activities
Year Name of contractual partner Type of activity
2018-2020 Weilbach AS Board member

2018-2022

Commit-Consult  Executive education and management consulting
2018-2022 Thomas Ritter Aps Executive education and management consulting