trsi

Department of Strategy and Innovation

Thomas
Ritter
Professor


Room: KIL/14.A-3.71
Tel:
+4538152121
E-mail: tr.si@cbs.dk
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Presentation

Thomas Ritter is Professor of Market Strategy and Business Development. Thomas Ritter’s main research interest is in firms’ commercial competence, i.e. the way firms earn profits. This overall interest can be divided into studies on customer insight and market segmentation, customer value creation and value modelling, customer relationship management, and market strategy development. Projects are either on the operational, execution level (how are things done) or on the executive level (how to lead the market-oriented and customer-centric firm). Thomas’ work has been widely published in journals including International Journal of Research in Marketing, Journal of Business Research, Industrial Marketing Management and Journal of Business and Industrial Marketing.

Primary research areas
  • Commercial competence
  • Market strategies
  • Customer insight and segmentation
  • Customer relationship management
  • Customer value modelling
  • Business development
Administrative tasks


Social media
Link to this homepage
www.cbs.dk/en/staff/trsi
Courses
  • Forretningsudvikling (Master of Business Development)
  • Strategy Development (EMBA)
Other teaching activities

Executive teaching courses and programs for CBS Executive

Selected publications


Publications sorted by:
2020
Carsten Lund Pedersen; Thomas Ritter; Torben Juul Andersen / A Project-based Perspective on Strategic Renewal
In: Strategic Management Review, 3.1.2020
Journal article > peer review
Thomas Ritter; Carsten Lund Pedersen / Analyzing the Impact of the Coronavirus Crisis on Business Models
In: Industrial Marketing Management, Vol. 88, 7.2020, p. 214-224
Review > peer review
Thomas Ritter; Carsten Lund Pedersen / Assessing Coronavirus’s Impact on Your Business Model
In: Harvard Business Review Digital Articles, 15.4.2020, p. 2-4
Journal article
Thomas Ritter (Performer) ; Carsten Lund Pedersen (Performer) ; Requier Wait (Producer) / Assessing the Coronavirus’s Impact on Your Business Model
New York : Podbean 2020
Sound/Visual production (digital)
Thomas Ritter; Carsten Lund Pedersen / Digitization Capability and the Digitalization of Business Models in Business-to-business Firms : Past, Present, and Future.
In: Industrial Marketing Management, Vol. 86, No. 4, 4.2020, p. 180–190
Review > peer review
Carsten Lund Pedersen; Thomas Ritter / Don’t Let Your Strategy Be Hijacked : How Companies can Preempt and Manage Consumer Backlash.
2020
Net publication - Internet publication
Thomas Ritter / Engaging in Engaged B2B Scholarship : Relevance Squared.
In: Journal of Business and Industrial Marketing, Vol. 35, No. 4, 2020, p. 615-618
Journal article > peer review
Thomas Ritter; Carsten Lund Pedersen / Hvordan påvirker Corona-krisen forretningsmodellen? : Arbejdsbog.
Frederiksberg : Copenhagen Business School, CBS 2020, 12 p.
Working paper
Carsten Lund Pedersen; Thomas Ritter; C. Anthony Di Benedetto / Managing Through a Crisis : Managerial Implications for Business-to-business Firms.
In: Industrial Marketing Management, Vol. 88, 2020, 9 p., p. 314-322
Editorial > peer review
Carsten Lund Pedersen; Thomas Ritter / Preparing Your Business for a Post-pandemic World
In: Harvard Business Review Digital Articles, 10.4.2020
Journal article
More results... (total 160 results)
Academic Interests


Research Projects
Outside activities
Year Name of contractual partner Type of activity
2018, 2019, 2020 Weilbach AS Board member
2018, 2019, 2020 Commit-Consult  Owner and advisor
2018, 2019, 2020 Thomas Ritter Aps Owner and advisor