Department of Strategy and Innovation

Marcus Møller
Associate professor

Room: KIL/14.A-2.84

Marcus M. Larsen, PhD, is an Associate Professor of Strategic and International Management at Copenhagen Business School (where he also obtained his PhD) and an Adjunct Associate Professor at BI Norwegian Business School.


His research lies on the intersection of strategy, organizational theory and international business, with a particular focus on offshoring and emerging economy multinationals. His research has been published in leading journals such as the Journal of International Business Studies, Organization Science, and Strategic Management Journal. His dissertation won the Peter J. Buckley and Mark Casson Dissertation Award (AIB) and the Barry M. Richman Best Dissertation Award (AoM) in 2014. In 2015, he received the Temple/AIB Best Paper Award at Academy of International Business in Bangalore, India. He is a recipient of multiple Best Reviewer Awards.


He teaches students at all levels on issues relating to strategic management and international business and is the author of several teaching cases that are actively used around the world.

Primary research areas
  • International business
  • Organizational design
  • Strategic management
Administrative tasks

Curriculum Vitae
Link to this homepage

-       Managing Strategy Implementation in Modern Corporations – M.Sc. elective

-       Foreign Direct Investment and MNCs – M.Sc. elective

-       Strategy Formulation – MOOC with Coursera:


Other teaching activities

Selected publications
  • Asmussen C, Larsen MM, Pedersen T. 2016. Organizational adaptation in offshoring: The relative performance of home- and host-based learning strategies. Forthcoming in Organization Science.
  • Larsen MM. 2016. Failing to estimate the costs of offshoring: A study on process performance. International Business Review, 25, 307-318.
  • Manning S, Larsen MM, Bharathi P. 2015. Global delivery models: The role of talent, speed and time zones in the global outsourcing industry. Journal of International Business Studies, 46(7), 850-877.
  • Awate S, Larsen MM, Mudambi R. 2015. Accessing vs. sourcing knowledge: A comparative study of R&D internationalization between emerging and advanced economy firms. Journal of International Business Studies, 46(1): 63-86.
  • Larsen MM, Manning S, Pedersen T. 2013. Uncovering the Hidden Costs of Offshoring: The interplay of complexity, organizational design, and experience. Strategic Management Journal, 34(5): 533-552.
  • Awate S, Larsen MM, Mudambi R. 2012. EMNE catch up strategies in the wind turbine industry: Is there a trade-off between output and innovation capabilities? Global Strategy Journal, 2(3): 205-223.
Publications sorted by:
Caroline Witte; Marcus Møller Larsen / A Legacy from the Informal Economy : On the Relationship between Experimentation and Exporting among African SMEs.
Paper presented at DRUID19 Conference, 2019
Paper > peer review
Marcus M. Larsen; Stephan Manning; Torben Pedersen / The Ambivalent Effect of Complexity on Firm Performance : A Study of the Global Service Provider Industry.
In: Long Range Planning, Vol. 52, No. 2, 4.2019, p. 221-235
Journal article > peer review
Stephan Manning; Marcus M. Larsen; Chacko G. Kannothra / Global Sourcing of Business Processes : History, Effects, and Future Trends.
In: The New Oxford Handbook of Economic Geography. ed. /Gordon L. Clark; Maryann P. Feldman; Meric S. Gertler; Dariusz Wójcik. Oxford : Oxford University Press 2018, p. 407-426
Book chapter > peer review
Marcus Møller Larsen; Timo Seppälä; Jyrki Ali-Yrkkö / The Changing Geography and Ownership of Value Creation : Evidence from Mobile Telecommunications.
In: Industry and Innovation, Vol. 25, No. 7, 2018, p. 675-698
Journal article > peer review
Marcus Møller Larsen; Jacob Lyngsie / Ambiguous Adaptation : The Effect of Contract Duration and Investments in Relational Mechanisms on Premature Relationship Termination.
In: Long Range Planning, Vol. 50, No. 6, 12.2017, p. 794-808
Journal article > peer review
Marcus Møller Larsen / Failing to Estimate the Costs of Offshoring : A Study on Process Performance.
In: International Business Review, Vol. 25, No. 1, 2016, p. 307-318
Journal article > peer review
Snehal Suyash Awate; Marcus Møller Larsen; Ram Mudambi / Managing Innovation Networks : A Multiplex Analysis of the Global Wind Power Industry.
Paper presented at The DRUID 20th Anniversary Conference 2016, 2016
Paper > peer review
Christian Geisler Asmussen; Marcus Møller Larsen; Torben Pedersen / Organizational Adaptation in Offshoring : The Relative Performance of Home- and Host-Based Learning Strategies.
In: Organization Science, Vol. 27, No. 4, 2016, p. 911-928
Journal article > peer review
Snehal Awate; Marcus M. Larsen; Ram Mudambi / Accessing vs Sourcing Knowledge : A Comparative Study of R&D Internationalization Between Emerging and Advanced Economy Firms.
In: Journal of International Business Studies, Vol. 46, No. 1, 2015, p. 63-86
Journal article > peer review
Marcus Møller Larsen; Stephan Manning / Does Institutional Distance Still Matter? : Industry Standards and Global Sourcing Location Choices.
Paper presented at Location Decisions of Multinational Enterprises, 2015
More results... (total 40 results)
Academic Interests

Research Projects
Outside activities
Year Name of contractual partner Type of activity
2018 BI Norwegian Business School 20% contract as Adjunct Associate Professor
2019 BI Norwegian Business School 20% contract as Adjunct Associate Professor
2019 CBS Executive In august 2019 teaching at Sommerskole