Department of Strategy and Innovation

Marcus Møller
Associate professor

Room: KIL/14.A-2.84

Marcus M. Larsen, PhD, is an Associate Professor of Strategic and International Management at Copenhagen Business School (where he also obtained his PhD) and an Adjunct Associate Professor at BI Norwegian Business School.


His research lies on the intersection of strategy, organizational theory and international business, with a particular focus on offshoring and emerging economy multinationals. His research has been published in leading journals such as the Journal of International Business Studies, Organization Science, and Strategic Management Journal. His dissertation won the Peter J. Buckley and Mark Casson Dissertation Award (AIB) and the Barry M. Richman Best Dissertation Award (AoM) in 2014. In 2015, he received the Temple/AIB Best Paper Award at Academy of International Business in Bangalore, India. He is a recipient of multiple Best Reviewer Awards.


He teaches students at all levels on issues relating to strategic management and international business and is the author of several teaching cases that are actively used around the world.

Primary research areas
  • International business
  • Organizational design
  • Strategic management
Administrative tasks

Curriculum Vitae
Link to this homepage

-       Managing Strategy Implementation in Modern Corporations – M.Sc. elective

-       Foreign Direct Investment and MNCs – M.Sc. elective

-       Strategy Formulation – MOOC with Coursera:


Other teaching activities

Selected publications
  • Asmussen C, Larsen MM, Pedersen T. 2016. Organizational adaptation in offshoring: The relative performance of home- and host-based learning strategies. Forthcoming in Organization Science.
  • Larsen MM. 2016. Failing to estimate the costs of offshoring: A study on process performance. International Business Review, 25, 307-318.
  • Manning S, Larsen MM, Bharathi P. 2015. Global delivery models: The role of talent, speed and time zones in the global outsourcing industry. Journal of International Business Studies, 46(7), 850-877.
  • Awate S, Larsen MM, Mudambi R. 2015. Accessing vs. sourcing knowledge: A comparative study of R&D internationalization between emerging and advanced economy firms. Journal of International Business Studies, 46(1): 63-86.
  • Larsen MM, Manning S, Pedersen T. 2013. Uncovering the Hidden Costs of Offshoring: The interplay of complexity, organizational design, and experience. Strategic Management Journal, 34(5): 533-552.
  • Awate S, Larsen MM, Mudambi R. 2012. EMNE catch up strategies in the wind turbine industry: Is there a trade-off between output and innovation capabilities? Global Strategy Journal, 2(3): 205-223.
Publications sorted by:

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Leo Pharma skyder 1,5 mia. kr. i ny fabrik

Business-overblik: Nye hvidvask-anklager mod Nordea-filial i København: 328 mistænkelig konti undersøges


Tobias flyttede forretningen til Indonesien - nu forventer han 1.000 ansatte

Da der ikke længere var penge i at lave penge


CBS-forsker modtager Tietgenpris

Nationalbanken gør som Vestas, Pandora og Lego - flytter produktionen til udlandet


Algoritmer i køledisken


Coloplast er en mester i globale værdikæder

Virksomheder taber penge på outsourcing

More results... (total 16 results)
Academic Interests

Research Projects
Outside activities
Year Name of contractual partner Type of activity
2018 BI Norwegian Business School 20% contract as Adjunct Associate Professor
2019 BI Norwegian Business School 20% contract as Adjunct Associate Professor
2019 CBS Executive In august 2019 teaching at Sommerskole