Department of Strategy and Innovation

Marcus Møller
Professor with special responsibilities

Room: KIL/14.A-2.84

Marcus M. Larsen, PhD, is a Professor (MSO) of Strategic and International Management at Copenhagen Business School (where he also obtained his PhD) and an Adjunct Associate Professor at BI Norwegian Business School.

His research lies on the intersection of strategy, organizational theory and international business, with a particular focus on offshoring and emerging economy multinationals. His research has been published in leading journals such as the Journal of International Business Studies, Organization Science, and Strategic Management Journal. His dissertation won the Peter J. Buckley and Mark Casson Dissertation Award (AIB) and the Barry M. Richman Best Dissertation Award (AoM) in 2014. In 2015, he received the Temple/AIB Best Paper Award at Academy of International Business in Bangalore, India. He is a recipient of multiple Best Reviewer Awards.

He teaches students at all levels on issues relating to strategic management and international business and is the author of several teaching cases that are actively used around the world.

Primary research areas
  • International business
  • Organizational design
  • Strategic management
Administrative tasks

Curriculum Vitae
Link to this homepage

-       Managing Strategy Implementation in Modern Corporations – M.Sc. elective

-       Foreign Direct Investment and MNCs – M.Sc. elective

-       Strategy Formulation – MOOC with Coursera:


Other teaching activities

Selected publications
  • Asmussen C, Larsen MM, Pedersen T. 2016. Organizational adaptation in offshoring: The relative performance of home- and host-based learning strategies. Forthcoming in Organization Science.
  • Larsen MM. 2016. Failing to estimate the costs of offshoring: A study on process performance. International Business Review, 25, 307-318.
  • Manning S, Larsen MM, Bharathi P. 2015. Global delivery models: The role of talent, speed and time zones in the global outsourcing industry. Journal of International Business Studies, 46(7), 850-877.
  • Awate S, Larsen MM, Mudambi R. 2015. Accessing vs. sourcing knowledge: A comparative study of R&D internationalization between emerging and advanced economy firms. Journal of International Business Studies, 46(1): 63-86.
  • Larsen MM, Manning S, Pedersen T. 2013. Uncovering the Hidden Costs of Offshoring: The interplay of complexity, organizational design, and experience. Strategic Management Journal, 34(5): 533-552.
  • Awate S, Larsen MM, Mudambi R. 2012. EMNE catch up strategies in the wind turbine industry: Is there a trade-off between output and innovation capabilities? Global Strategy Journal, 2(3): 205-223.
Publications sorted by:
Michael J. Leiblein; Marcus Møller Larsen; Torben Pedersen / Are Governance Mode and Foreign Location Choices Independent?
In: Global Strategy Journal, 28.9.2021
Journal article > peer review
Augustine Awuah Peprah; Claudio Giachetti; Marcus Møller Larsen; Tazeeb S. Rajwani / How Business Models Evolve in Weak Institutional Environments : The Case of Jumia, the of Africa.
In: Organization Science, 2.4.2021
Journal article > peer review
Rebecca Namatovu; Marcus Møller Larsen / Responding to COVID-19 : Insights from African Firms.
In: Africa Journal of Management, Vol. 7, No. 1, 3.2021, p. 104-120
Journal article > peer review
Marcus Møller Larsen; Caroline Witte / Experiment First, Register Later : On the Relationship Between Firms’ Informal Legacy and Exporting.
In: Proceedings of the Eightieth Annual Meeting of the Academy of Management. ed. /Guclu Atinc. Briarcliff Manor, NY : Academy of Management 2020, 1 p. (Academy of Management Proceedings)
Conference abstract in proceedings > peer review
Torben Pedersen; Marcus M. Larsen; Àngels Dasí / Searching Locally and Globally : Applying Daniel Levinthal’s Scholarship to International Business.
In: Journal of International Business Studies, Vol. 51, No. 9, 12.2020, p. 1532-1546
Journal article > peer review
Selorm Agbleze; Marcus Møller Larsen / Why Informal Firms Formalize : A Strategic Decision-Making Perspective.
In: Proceedings of the Eightieth Annual Meeting of the Academy of Management. ed. /Guclu Atinc. Briarcliff Manor, NY : Academy of Management 2020, 1 p. (Journal of International Business Studies)
Conference abstract in proceedings > peer review
Caroline Witte; Marcus Møller Larsen / A Legacy from the Informal Economy : On the Relationship between Experimentation and Exporting among African SMEs.
Paper presented at DRUID19 Conference, 2019
Paper > peer review
Stefano Elia; Marcus M. Larsen; Lucia Piscitello / Entry Mode Deviation : A Behavioral Approach to Internalization Theory.
In: Journal of International Business Studies, Vol. 50, No. 8, 10.2019, p. 1359–1371
Journal article > peer review
Marcus M. Larsen; Stephan Manning; Torben Pedersen / The Ambivalent Effect of Complexity on Firm Performance : A Study of the Global Service Provider Industry.
In: Long Range Planning, Vol. 52, No. 2, 4.2019, p. 221-235
Journal article > peer review
Stephan Manning; Marcus M. Larsen; Chacko G. Kannothra / Global Sourcing of Business Processes : History, Effects, and Future Trends.
In: The New Oxford Handbook of Economic Geography. ed. /Gordon L. Clark; Maryann P. Feldman; Meric S. Gertler; Dariusz Wójcik. Oxford : Oxford University Press 2018, p. 407-426
Book chapter > peer review
More results... (total 47 results)
Academic Interests

Research Projects
Outside activities
Year Name of contractual partner Type of activity
2018 - 2021 BI Norwegian Business School 20% contract as Adjunct Associate Professor
2019 - 2021 CBS Executive Teaching at Sommerskole