I specialize in the interplay between human nature and commercial environments. During my bachelor’s and master’s degree at Copenhagen Business School I have focused on a psychological, behavioral and neuro-scientific perspective on organizations, desicion-making and consumers – a specialization that I’m now deepening with a PhD project in consumer behavior on markets designed to elicit social comparison. My current research rests in an evolutionary psychological perspective on consumer behavior and on experimental methods, exploring counter-intuitive behavioral patterns related to social influence.
Primary research areas
Primary research fields
Consumer behavior, Evolutionary Psychology, Social contagion and Risk