jal.marktg

Department of Marketing

Johanne Alice
Lindholm
PhD fellow


Room: SOL/D3.37
Tel:
+4538152140
E-mail: jal.marktg@cbs.dk
jal
Presentation

Presentation

I specialize in the interplay between human nature and commercial environments. During my bachelor’s and master’s degree at Copenhagen Business School I have focused on a psychological, behavioral and neuro-scientific perspective on organizations, desicion-making and consumers – a specialization that I’m now deepening with a PhD project in consumer behavior on markets designed to elicit social comparison. My current research rests in an evolutionary psychological perspective on consumer behavior and on experimental methods, exploring counter-intuitive behavioral patterns related to social influence.

Primary research areas

Primary research fields

Consumer behavior, Evolutionary Psychology, Social contagion and Risk

Social media
Link to this homepage
www.cbs.dk/en/staff/-jal.marktg