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Jo­hanne Alice Lind­holm

Ph.D fellow

Subjects
Consumer behaviour Crisis Psychology Future

Primary research areas

GLP-1 and Im­puls­iv­ity
This re­search, mo­tiv­ated by the rap­id ad­op­tion of GLP-1 re­cept­or ag­on­ist drugs, ex­am­ine how they in­flu­ence im­puls­iv­ity and de­cision-mak­ing bey­ond food and weight.
Ac­quired Taste
This re­search con­cep­tu­al­izes and meas­ures ac­quired taste, ex­amin­ing the so­cial and psy­cho­lo­gic­al re­turns that mo­tiv­ate pur­suit of hard-to-like tastes. Its rel­ev­ance spans up­com­ing chal­lenges (e.g., ad­opt­ing sus­tain­able yet ini­tially avers­ive foods) and raises ques­tions about ef­fort and autonomy in pref­er­ence form­a­tion un­der al­gorithmic cur­a­tion.
Fu­ture think­ing un­der en­vir­on­ment­al un­cer­tainty
This re­search ex­am­ine how volat­il­ity in per­ceived fu­tures af­fects how vividly people can ima­gine their own fu­ture, and how fu­ture ori­ent­a­tion dir­ects con­sumer at­ten­tion and choice to­ward health­i­er, high­er-ef­fort op­tions.

I study how hu­man bio­logy shapes con­sumer choice

My research starts from the the human body - shaped by evolution and biology - and examine what happens when it meets today’s commercial environment and tomorrow’s societal shifts. I focus on consumption because the major changes of our time, such as new medicines, digitalization, and debates about AI or climate, play out in commercial systems driven by consumer demand and designed to shape consumer behavior.  

My work combines consumer psychology, evolutionary theory, and neuroscience to study self-control, preference formation, and future thinking.