Department of Marketing

Georgios Halkias joined the Copenhagen Business School in 2021 and he currently serves as Associate Professor of Marketing (Full Professor Promotion-Track) and Chair of the Consumer Research Cluster. Prior to joining CBS, he worked at the Technical University of Munich (TUM School of Management) and the University of Vienna. Georgios has also been a visiting professor at the University of Ljubljana, the University of Vienna, and the WU Vienna. At the same time, in the past, he had gained industry experience with multinational firms such as Société Générale and Procter & Gamble in Greece and the United Kingdom.

Georgios’ research interests revolve around consumer psychology, advertising, (global) branding, and research methods. His research has attracted multiple funds from national and international sources (e.g., European Commission – HORIZON) and has received several international awards and distinctions.

Georgios’ work has been published in AJG4/4*, FT50, as well as other leading journals such as the Journal of Consumer Psychology, International Journal of Research in Marketing, Journal of International Business Studies, British Journal of Management, Journal of Advertising and Psychology and Marketing. His 2020 paper in the International Journal of Research in Marketing is listed in the “Most Cited Articles” published since 2020, while his research on brand stereotyping in the International Marketing Review has been awarded with the “Outstanding Paper Award” in the 2020 Emerald Literati Awards of Excellence. Georgios has contributed to edited volumes (e.g., Taylor & Francis), international conference proceedings (e.g., AMA, ACR, EMAC, BPS, and EAA-ICORIA) and is the author (with A. Diamantopoulos and B. Schlegelmilch) of the book “Taking the Fear Out of Data Analysis”.

Georgios sits on the Editorial Review Board of Psychology and Marketing and the Journal of International Marketing and serves as an ad-hoc reviewer for a number of academic journals such as the Journal of International Business Studies, Journal of Advertising, British Journal of Management, Journal of World Business, and Journal of Business Research. In 2019, he was awarded the “Outstanding Reviewer Award” (Emerald Literati Awards of Excellence) for his contribution to the International Marketing Review.

Georgios holds a PhD (Habil.) in Business from the University of Vienna (AT), a PhD in Marketing from Athens University of Economics and Business (GR), an MSc in Marketing and Strategy from the University of Warwick, Warwick Business School (UK), and a BSc in Business and Management Science from the University of Piraeus (GR).

Academic Awards & Honors

2022 | Awarded for “Extraordinary Contribution to Research” – Copenhagen Business School (Dean’s Office and Department of Marketing).

2020 | Winner of the “Outstanding Paper Award” – Emerald Literati Awards of Excellence (International Marketing Review).

2020 | Nominated for the “UNIVIE Teaching Award” – in recognition of outstanding teaching (graduate level) in which learning outcomes, teaching/learning methods, and assessment are coherently and convincingly aligned (University of Vienna, Center for Teaching and Learning).

2019 | Winner of the “Outstanding Reviewer Award” – Emerald Literati Awards of Excellence (International Marketing Review).

2018 | Finalist for the “Susan P. Douglas Award” – 47th European Marketing Academy Conference (European Marketing Academy).

2017 | Winner of the “Best Teaching Award 2017” – Granted for outstanding teaching (graduate level) at the Faculty of Business, Economics and Statistics, University of Vienna.

2013 | Finalist for the “Best Paper based on a Doctoral Dissertation Award” – 42nd European Marketing Academy Conference (European Marketing Academy). Received EMAC Conference bursary.

2012 | Finalist for the “Best Doctoral Student Paper Award” – International Conference on Research in Advertising (ICORIA) (European Advertising Academy, sponsored by the International Journal of Advertising).

2011 | Winner of the “Best Paper Award” – 16th International Corporate and Marketing Communications Conference (International Corporate & Marketing Communications Association, sponsored by the Journal of Marketing Communications).

2010 | Finalist for the “Best Paper based on a Doctoral Dissertation Award” – 39th European Marketing Academy Conference (European Marketing Academy). Received EMAC Conference bursary.

2010 | “Young Scholar Prize” – 2010 LabSi Conference on “Neuroscience and Decision Making” (University of Siena, Experimental Economics Laboratory). Received Conference bursary.