Geor­gios Halki­as

My research interests revolve around the areas of behavioral science, consumer psychology, and branding. My work has attracted multiple funds from national and international sources (e.g., Horizon EU) and has received several international awards and distinctions. 

My publications include AJG4/4*, FT50, and other leading journals such as the Journal of Consumer Psychology, International Journal of Research in Marketing, Journal of International Business Studies, British Journal of Management, Organizational Behavior and Human Decision Processes, Journal of Advertising and Psychology and Marketing. My 2020 paper in the International Journal of Research in Marketing is listed in the “Most Cited Articles” published in the year 2020, while my research on brand stereotyping in the International Marketing Review has been awarded with the “Outstanding Paper Award” in the 2020 Emerald Literati Awards of Excellence. I have contributed to edited volumes, international conference proceedings, and I am the coauthor of the book “Taking the Fear Out of Data Analysis”.  

I sit in the Editorial Review Board of Psychology and Marketing and the Journal of International Marketing and serve as an ad-hoc reviewer for a number of academic journals (e.g., Journal of International Business Studies, Journal of Advertising, British Journal of Management, and Journal of World Business). In 2019, I was awarded the “Outstanding Reviewer Award” (Emerald Literati Awards of Excellence) for my contribution to the International Marketing Review. 

I hold a PhD (Habil.) in Business from the University of Vienna (AT), a PhD in Marketing from Athens University of Economics and Business (GR), an MSc in Marketing and Strategy from Warwick Business School (UK), and a BSc in Business and Management Science from the University of Piraeus (GR).