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Gi­ulia Pri­olo

Postdoc

Subjects
Decision-making Consumer behaviour Communication Quantitative methods Sustainability Psychology

Primary research areas

Sus­tain­able Food Choices
I study how in­form­a­tion and so­ci­et­al tip­ping points in­flu­ence con­sumers’ sus­tain­able food choices
Cli­mate Justice and In­equal­ity
I study how mis­per­cep­tion of in­equal­ity in­flu­ences cit­izens’ sup­port for cli­mate justice and green policies
Be­ha­vi­or­al Fin­ance
I study how dif­fer­ent ways to provide fin­an­cial in­form­a­tion im­pact in­vestors’ de­cisions

My goal is to em­power people in mak­ing sus­tain­able choices

I'm fascinated by how the way we communicate the world shapes how we perceive it and act on it—especially when it comes to sustainable choices.  

My work is grounded in behavioral science, drawing on judgment and decision-making and environmental psychology. I hold a Ph.D. in Cognitive Science and an M.Sc. in Social, Work, and Communication Psychology. Using online, lab, and field experiments, I apply quantitative methods to explore individual choices. I'm part of the Consumer and Behavioral Insights Group (CBIG) at the Centre for Sustainability at CBS. 

My research focuses on food sustainability and extends to inequality (mis)perception, climate justice, green policy support, behavioral finance, and prosocial behaviors like charitable giving. 

Through my work, I aim to: 
 – Help citizens recognize how cognitive and emotional biases shape their choices 
 – Support more sustainable, meaningful decisions 
 – Guide companies in designing smarter, more citizen-focused communication strategies 

Publications

See all publications

December 2025

Past Performance Impacts Financial Judgments and Willingness to Sell More Than Types of Fund, Differences Between Professionals vs. Lay People

Gi­ulia Pri­o­lo, Postdoc

Martina Vacondio

Maria Stocco

Valeria Nava

Enrico Rubaltelli
Go to publication

June 2025

Risk Perception and Safety Behaviors in High-risk Workers

A Systematic Literature Review

Gi­ulia Pri­o­lo, Postdoc

Michela Vignoli

Karina Nielsen
Go to publication

August 2024

Normatively Irrelevant Disgust Interferes With Decision Under Uncertainty

Insights From the Iowa Gambling Task

Gi­ulia Pri­o­lo, Postdoc

Marco D’Alessandro

Andrea Bizzego

Laura Franchin

Nicolao Bonini
Go to publication

Recent research projects

Teal­Helix EU Ho­ri­zon

In this EU Ho­ri­zon pro­ject, I study con­sumers’ sustain­ability-re­lated in­form­a­tion needs and how they search and use in­form­a­tion to choose their food to build smart and in­clus­ive food la­belling.
Check the project’s webpage

Plant­Tip

I ex­plore so­ci­et­al tip­ping points to trig­ger and ac­cel­er­ate Dan­ish con­sumers green trans­ition to­ward more plant-based, sus­tain­able di­ets.
Check the project’s webpage

Links

Keep up­dated on my latest pub­lic­a­tions