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Roo­pali Bhat­nagar

Postdoc

Subjects
Decision-making Energy Food Consumer behaviour Quantitative methods Sustainability

Primary research areas

Re­new­able en­ergy
In con­text of so­cial ac­cept­ance, en­ergy justice, com­munity en­gage­ment, and en­ergy cit­izen­ship.
Be­ha­vi­or­al de­cision-mak­ing
How do people make de­cisions un­der the in­flu­ence of cog­nit­ive and so­cial pro­cesses, es­pe­cially sustain­ability-re­lated de­cisions.
Food waste and in­nov­a­tion
Chan­ging con­sumer at­ti­tudes to up­cycled, sub-op­tim­al foods. Study­ing how nov­el foods, i.e., al­tern­at­ive pro­teins, are per­ceived, ac­cep­ted and named by con­sumers.

Ex­plor­ing cog­nit­ive drivers of sustain­ability & food-re­lated de­cisions

My research focuses on the cognitive drivers of sustainable behavior, consumer decision making, including food-related choices. I enjoy using a range of quantitative research methods like behavioral experiments, meta-analysis and eye-tracking technique and have published my work in Business Strategy & the Environment, Journal of Experimental Psychology - General, Nature Scientific Reports, and Journal of Social Psychology. 
 
At CBS, I have been part of the WENDY project, studying social acceptance of wind energy projects and designing behavioral interventions. 

I have received my PhD from the Department of Management, Aarhus University and have a background in Cognitive Science and Economics. In addition to research, I have a decade long industry experience in Operations and Project Management.   

Recent research projects

Ho­ri­zon Europe pro­ject WENDY

The WENDY pro­ject stud­ies the drivers of so­cial ac­cept­ance of wind farms and has de­veloped multi-spa­tial plan­ning and im­pact as­sess­ment tools through a com­pre­hens­ive so­cial, en­vir­on­ment­al, and tech­nic­al ana­lys­is.
WENDY

EU pro­ject ROSETTA

The pro­ject stud­ies mar­ket­ing stand­ards and their ef­fect on food waste, de­vis­ing solu­tions to util­ize sub-op­tim­al food products.
ROSETTA