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Lip­ing Ji­ang

Associate Professor

Subjects
Decision-making Business economics Investment Supply chain Quantitative methods

Primary research areas

De­car­bon­iz­a­tion in Ship­ping
In­vest­ig­at­ing how ship­ping com­pan­ies de­vel­op de­car­bon­iz­a­tion strategies—span­ning fuel trans­itions, tech­no­lo­gic­al up­grades, and op­er­a­tion­al shifts—un­der the in­flu­ence of or­gan­iz­a­tion­al re­sources, in­vestor pres­sure, and evolving in­sti­tu­tion­al norms.
In­vest­ment De­cision-Mak­ing in Ship­ping
Study­ing how data-driv­en mar­ket ana­lys­is in­forms stra­tegic in­vest­ment de­cisions in fleet re­new­al, tech­no­logy ad­op­tion, and route plan­ning in the mari­time in­dustry.
Ship­ping Strategy Un­der Geo­pol­it­ics
Ana­lyz­ing how car­ri­ers ad­just routes, fleet de­ploy­ment, and in­vest­ment strategies in re­sponse to geo­pol­it­ic­al dis­rup­tions, trade con­flicts, and eco­nom­ic un­cer­tainty.

Driv­ing low-car­bon trans­itions in mari­time lo­gist­ics

Associate Professor Liping Jiang’s research focuses on the economics and strategic management of shipping. She investigates how emission targets, financial mechanisms, and investor behavior influence decarbonization strategies in the maritime sector. Her work bridges shipping economics, market analysis, and environmental policy to guide investment in alternative fuels, technologies, and operations. 

Liping’s recent studies explore green premiums, sustainable investment in container shipping, and fuel adoption strategies using contingency theory and quantitative modelling. She leads and contributes to externally funded projects involving private and public partners, offering actionable insights for regulators, firms, and investors.  

She is motivated by the urgent need to create economically viable paths to sustainable maritime logistics. Her research contributes to UN SDG 13 (Climate Action) and SDG 9 (Industry, Innovation and Infrastructure). Liping also teaches shipping economics, business analytics, and risk management, preparing students to navigate the future of global transport with responsibility and foresight. 

Publications

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March 2025

The New Patterns of Competition Between Chinese and European Firms in the Global Shipping and Logistics Industry

Claes-Göran Alvstam

Li­ping Ji­ang, Associate Professor

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2025

The Impact of Shippers’ Characteristics on Alternative Fuel Adoptions in Container Shipping

Ya­nan Li, PhD fellow

Li­ping Ji­ang, Associate Professor

Leo­nar­do San­ti­a­go, Associate Professor

Go to publication

2025

Strategic Responses to Economic Shocks, How Shipping Firms Navigated the US-China Trade War

Li­ping Ji­ang, Associate Professor

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Recent research projects

Geo­pol­it­ic­al Trade Ten­sions: Re­si­li­ence in Liner Ship­ping

This pro­ject ana­lyzes how geo­pol­it­ic­al trade ten­sions (e.g., trade wars, pro­tec­tion­ism) im­pact glob­al liner ship­ping and de­vel­ops scen­ario-based frame­works to boost re­si­li­ence and com­pet­it­ive­ness.