Boris Uzelac
Part-time Lecturer
About
Departments
Department of Marketing
Room: SOL/C2.07
Publications
See all publicationsJune 2023
Stakeholder-oriented Brand Management
A Venn-diagram Approach to Monitor Brand Associations
Go to publicationOctober 2020
Marketing Integration Decisions, Intermediate Goals and Market Expansion in Horizontal Acquisitions
How Marketing Fit Moderates the Relationships on Intermediate Goals
Florian Bauer
Boris Uzelac, Part-time Lecturer
October 2016
Perspiration and Inspiration
Grit and Innovativeness as Antecedents of Entrepreneurial Success
Go to publication