Boris Uzelac
Part-time Lecturer
Om
Departments
Institut for Afsætningsøkonomi
Room: SOL/C2.07
Publications
See all publicationsjuni 2023
Stakeholder-oriented Brand Management
A Venn-diagram Approach to Monitor Brand Associations
Go to publicationoktober 2020
Marketing Integration Decisions, Intermediate Goals and Market Expansion in Horizontal Acquisitions
How Marketing Fit Moderates the Relationships on Intermediate Goals
Florian Bauer
Boris Uzelac, Part-time Lecturer
oktober 2016
Perspiration and Inspiration
Grit and Innovativeness as Antecedents of Entrepreneurial Success
Go to publication