Liana Razmerita
Associate Professor
About
Primary research areas
Profile description
Liana Razmerita, PhD, is an Associate Professor whose scholarly pursuits are at the forefront of understanding the Changing Nature and Future of Work and the impact of AI on these digital transformations. With a traditional focus on knowledge work, knowledge management, AI and social media, her research critically examines how digital innovations reshape work practices, learning environments, and collaborative dynamics.
Liana's current research portfolio includes exploring digital organizing and the evolving nature of work, with a particular interest in how organizations adapt to and navigate digital transformations. She investigates the strategies employed by managers and employees to address the challenges posed by these shifts. Additionally, she delves into the role of AI in fostering new forms of collaboration within organizational and educational settings, focusing on how these technologies transform the co-creation of value and enhance collaborative efforts.
An accomplished author, Liana has contributed over 100 scholarly articles to prestigious refereed journals, conference proceedings, and book chapters. Her extensive publications discuss the profound effects of social media and artificial intelligence on knowledge management, sharing, and innovation, significantly advancing the discourse in these fields.
Liana serves on the editorial review board of the Academy of Management Learning and Education Journal and is the Program Track Co-Chair for the Changing Nature and Future of Work track at AMCIS 2025.
Publications
See all publications21 January 2026
Navigating Digital Transformation in the Nordics
Opportunities and Challenges
Esben K. Svendsen
Liana Razmerita, Associate Professor
June 2025
Artifical Intelligence in Education
The Effect of Customized GPT Use on Learning Outcomes
Liana Razmerita, Associate Professor
Kai Hockerts, Professor
Anne-Karen Hüske, Assistant Professor
2025
Student Perspectives on Generative AI Use in Higher Education
The Automation and Augmentation of Learning
Liana Razmerita, Associate Professor
Sarah Emilie Mortensen
Zsofia Mate-Toth
Jonathan P. Allen