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Xu Li

Postdoc

Subjects
Decision-making Consumer behaviour Artificial intelligence Sustainability Social media Health Asia

Primary research areas

So­cial me­dia user be­ha­vi­or
User gen­er­ated con­tent (UGC), shar­ing, lik­ing, com­ment­ing, brows­ing, en­ga­ging with trends, self-present­a­tion, in­form­a­tion con­sump­tion, com­munity par­ti­cip­a­tion, and in­ter­ac­tion shaped by re­com­mend­a­tion al­gorithms and so­cial re­fer­ral sys­tems
Mo­bile health (mHealth) man­age­ment
In­tel­li­gent health in­form­a­tion present­a­tion, in­flu­ence on users’ healthy eat­ing be­ha­vi­ors, AI-driv­en diet menu re­com­mend­a­tion, per­son­al­ized nu­tri­tion ad­vice, phys­ic­al activ­ity pro­mo­tion
Emo­tions in on­line com­munit­ies
So­cial me­dia fa­tigue, eval­u­ation ap­pre­hen­sion, so­cial me­dia anxi­ety, im­pact on neg­at­ive user be­ha­vi­ors, psy­cho­lo­gic­al mech­an­isms of IS us­age
So­cial e-com­merce
Mar­ket­ing in­form­a­tion present­a­tion, in­form­a­tion seek­ing and shar­ing, im­pact on con­sumer be­ha­vi­ors, so­cial re­fer­ral re­ward design, user en­gage­ment op­tim­iz­a­tion, re­fer­ral sys­tem ef­fect­ive­ness

Em­power­ing health­i­er and sus­tain­able di­git­al liv­ing

My interests and exploration 

My research explores how technology and artificial intelligence can be harnessed to improve people’s everyday lives. By leveraging AI-powered and mobile health (mHealth) solutions, I seek to guide users toward healthier dietary habits, informed online social shopping, and balanced digital engagement. My long-term goal is to transform smartphones and apps into intelligent companions that foster personal well-being and sustainable lifestyles.  

 

Impact and Future Visions 

- Deepen understanding of human–AI interaction, digital interventions, and sustainable consumption. 

- Develop multi-dimensional methods to analyze how AI-driven information shapes user behavior. 

- Enable individuals to use social media and apps in healthier and more sustainable ways. 

- Provide evidence to guide policymakers and organizations in designing responsible AI systems. 

- Promote healthy diets and sustainable consumption, reducing waste and healthcare costs. 

Publications

See all publications

October 2025

Views or Likes?

Utilizing Social Paratexts to Make Recommendations More Effective in Mobile Social E-commerce: Construal Level Perspective

Xu Li, Postdoc

Qiqi Ji­ang, Associate Professor

Kanliang Wang
Go to publication

September 2024

How to Make Recommendations on Mobile Social E-commerce More Effective

The Role of Social Features and Temporal Cues

Xu Li, Postdoc

Kanliang Wang

Qiqi Ji­ang, Associate Professor

Go to publication

2023

Referral Intention vs. Continuous Referral Intention

Incentive Mechanism in Multi-tasking Social Referral Programs

Xu Li, Postdoc

Qiqi Ji­ang, Associate Professor

Kanliang Wang
Go to publication

Recent research projects

E-Health Man­age­ment

Util­iz­ing AI in Pro­mot­ing Sus­tain­able Con­sump­tion: The Im­pact of AI-powered In­form­a­tion Present­a­tion and Feed­back In­ter­ac­tion on User Healthy and Sus­tain­able Di­et­ary Be­ha­viours (E-Health Man­age­ment)