Explore our knowledge

Niels Buus Lassen

Postdoc

Subjects
Circular economy Branding Consumer behaviour Artificial intelligence Machine learning Sustainability

Primary research areas

Com­pu­ta­tion­al au­then­ti­city
Brand aligned au­then­ti­city for so­cial me­dia con­tent & ads. Post.doc pro­ject 2024-2025 sponsored by spin­outs.dk & Vil­lum Found­a­tion.
Pre­dict­ive mod­el­ling
Co-au­thor on two pa­pers in col­lab­or­a­tion with Mi­crosoft in Au­gust 2025, where we tested Nixtla TimeG­PT against oth­er meth­ods for de­mand plan­ning. PhD in 2023 “The Pre­dict­ive Power of So­cial Me­dia Data”.
So­cial Fil­ter Mod­el
Mod­el from my PhD de­scrib­ing the dif­fer­ence is pre­dict­ive power across all the so­cial me­dia plat­forms. Still in de­vel­op­ment for in­clud­ing AI gen­er­ated in­flu­en­cers.

GenAI for Ex­port: Help­ing Dan­ish SMEs Scale with Brand-Aligned Di­git­al Mar­ket­ing

I help SMEs with AI marketing methods for becoming more authentic and brand aligned on social media content and ads. 

Recent research projects

Brand aligned au­then­ti­city for so­cial me­dia con­tent and ads. Post.doc pro­ject sponsored by spin­outs.dk & Vil­lum Found­a­tion

https://influlytics.com/

Pre­dict­ive Mod­el­ling

Re­search pa­pers done in col­lab­or­a­tion with Mi­crosoft 2024-2025 on us­ing Nixtla TimeG­PT for de­mand plan­ning. Also su­per­vising many mas­ter thes­is stu­dents on pre­dict­ive mod­el­ling from 2015 to pt.
https://doi.org/10.3390/cmsf2025011029

Brand im­pact from AI gen­er­ated in­flu­en­cers

On­go­ing re­search pro­ject with pub­lic­a­tion in pro­cess.

Outside activities

Open Wa­ter swim train­er , 2023 -