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Ana­stas­ia El­eni Goud­ira

Ph.d. Fellow

Subjects
Decision-making Business development Co-creation Innovation Artificial intelligence Sustainability

Primary research areas

AI-Driv­en Trans­formation in Fash­ion
Ex­plor­ing how ar­ti­fi­cial in­tel­li­gence en­hances de­sign­ers' cre­ativ­ity, al­le­vi­ates cre­at­ive in­er­tia, and re­shapes work­flows with­in the fash­ion in­dustry.
Aug­men­ted Cre­ativ­ity Frame­work
De­vel­op­ing a frame­work that cap­tures how de­sign­ers and AI can ef­fect­ively com­ple­ment each oth­er, set­ting a new paradigm for cre­at­ive prac­tice in fash­ion.
Stra­tegic and Sus­tain­able In­nov­a­tion
Ana­lys­ing how AI en­hances cre­at­ive per­form­ance and well-be­ing at the in­di­vidu­al level while ad­van­cing stra­tegic, sus­tain­able in­nov­a­tion at the or­gan­isa­tion­al level.

Com­mit­ted to Fash­ion Pro­jects That Drive Real Change

I am a PhD Fellow at DIGI, exploring how artificial intelligence can transform fashion designers’ creative workflows and enhance design practices in the fashion industry.

More precisely, my research examines how AI can augment creativity and help designers develop effective collaboration methods. Integrating AI into the design process can improve efficiency and better meet consumer demands. A primary goal of this study is to establish a conceptual framework that clarifies the dynamics of human–AI collaboration.

Employing a qualitative, interview-based approach with designers, students, and fashion experts, this research investigates how AI reshapes creative work and supports designers in their decision-making and innovation. Ultimately, the aim is to contribute to a more nuanced and sustainable use of AI within the creative industries.